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Posting the same thing to a second subreddit, ideally with a note saying so. For years the note was a title tag, [x-post from r/somewhere], which was the inter…

A community on Reddit with its own name, rules, moderators and flavour of insanity, written r/something. Reddit added the first topic sections in 2006 and let …

A community memecoin and self-described archival project on Robinhood Chain commemorating Spacetime Industries, the corporate name under which the company behi…

A community memecoin on Robinhood Chain built on one fact: before it was Robinhood, the app was going to be called Cash Cat, a mascot with a fistful of money, …

The commission-free trading app that taught a generation to buy stocks from a phone, then became a meme three separate times. Founded in 2013 under the corpora…

The fight-week interview clip in which Nina-Marie Daniele, the UFC's roving interviewer known online as Nina Drama, wishes Dricus du Plessis a happy Black Hist…

The greeting that opens February on the American internet, and the annual meme cycle that comes with it: the celebratory posts, the reaction images, the brands…

Stoppage time that seems to stretch when a big club needs a goal, named for Alex Ferguson's Manchester United of the 1990s and 2000s and the late winners that …

To defend with every player behind the ball and no intention of leaving. José Mourinho used the phrase in September 2004 about a Tottenham side that drew 0-0 w…

Short for 'technique', popularised by the Saturday morning show Soccer AM in the 2000s: 'unbelievable tekkers' meant a moment of skill, said in a voice. It sur…

Putting the ball through an opponent's legs. The term goes back at least to the 1970s in British football, and the internet made it a genre: nutmeg compilation…

The British term for the dark arts done with style. A player who wins a free kick by falling over, then celebrates in the opponent's face, is engaging in shith…

Time-wasting, tactical fouls, feigned injuries and the long walk off when substituted: the dark arts are the parts of football that win games and are not in th…

A whole season of bottling rather than one match: a title challenger that leads for months and folds in April. Arsenal in 2023, then again in 2024, were the mo…

A teenage prospect with a big reputation, usually from Football Manager, where 'wonderkid' is a category. Real-world wonderkids are judged against their FM pot…

A memecoin launched on 8 March 2024 under the ticker PODOG, remembered as the worst memecoin attempt on record. The dog was poor, the site said so, and the mar…

A memecoin collective of thirty-odd degens that started in 2021 as a tight friendship around Secret Network and kept going, shipping projects mostly on Solana.…

A memecoin built around a photograph of LeBron James's bare foot. The site promised nothing except the foot, which was honest of it. It launched in March 2024,…

A bald Chinese man films himself in the snow singing the chorus of Fei Yu-ching's 1983 ballad Yi Jian Mei, uploaded to Kuaishou in January 2020. By May it had …

Lucian Piane, a producer who took leaked audio of celebrities losing their temper and cut it into techno tracks. His best-known piece is Bale Out, built from C…

A Norwegian band who play covers on kitchen appliances, hitting chest freezers and cookers with tools while singing in earnest. A clip of them performing went …

A Kanye West track from The Life of Pablo that opens with Metro Boomin's producer tag, 'If Young Metro don't trust you I'm gonna shoot ya', followed by a beat …

A 2010 disco-pop song by Breakbot that became the soundtrack for a specific remix format: a clip of someone being caught, arrested or otherwise ambushed, cut t…

A 2020 Justin Bieber single whose lyric is largely the title repeated, which made it both catchy and easy to mock. Conspiracy theorists also attached it to Piz…

A father on trombone and his son on an oven door, playing along to Freaks. Filmed in October 2014 and spread on Vine and YouTube. The pair went on morning tele…

A 2007 Linkin Park single that became a template in 2022 for videos captioned as a film 'but if it came out in 2007' — slow-motion hero shots, a lens flare, th…

A charity single assembled from 57 geographically scattered unsigned and independent singers, each filmed at home, cut into one video to raise money after the …

A song that functions as an instruction manual: it names each move as it arrives, so the video teaches the routine while playing it. Copied by fans until it re…

A country song by Sons of Maxwell about United Airlines breaking Dave Carroll's guitar and refusing to pay for it. It reached 11 million views, was named among…

An a cappella group's arrangement of the carol that keeps derailing into other songs. Went viral in 2007 and led directly to the group being signed by Atlantic…

A DJ Snake and Lil Jon track whose entire viral function is the two seconds after Lil Jon shouts the title: a bass drop used to punctuate videos of things fall…

A 1998 Daler Mehndi song whose video green-screens four copies of the singer over computer-generated landscapes. He made it that way deliberately, after critic…

A short clip that freezes at the worst possible moment while Roundabout by Yes comes in and a yellow arrow reading To Be Continued slides across the corner. A …

Hundreds of prisoners at a detention centre in Cebu performing Michael Jackson's Thriller in the exercise yard, filmed from a balcony. In January 2010 it was a…

A Childish Gambino video that passed 12.9 million views in under 24 hours and 50 million in three days, and then generated a week of frame-by-frame annotation.…

A new wave song recorded off German radio in 1984, believed to be by a European band, with no known title and no known artist. The search for its origins took …

A bubblegum dance track performed by a green animated bear, dubbed into dozens of languages and left playing on autoplay in front of small children for the bet…

A children's song about a duck who walks up to a lemonade stand and asks, repeatedly, for grapes. Written by Bryant Oden with animation by forrestfire101, it t…

A number one single whose video, released on 30 November 2018, restaged Mean Girls, Bring It On, 13 Going on 30 and Legally Blonde with a cast of familiar face…

An older Indonesian song by the actress and singer Desy Ratnasari that went viral again in 2016, when it became attached to the Mannequin Challenge in Indonesi…

A chant recorded as a song by a Dutch fan group in 2016 and carried by the orange grandstands until it became unavoidable during Verstappen's 2021 championship…

A single whose accompanying dance became a TikTok challenge and whose audio ended up under a large volume of unrelated memes. The record's entry for a track th…

A Canadian astronaut singing and playing David Bowie's Space Oddity in zero gravity, with the Earth going past the window behind him. Recorded during his missi…

Two teenagers lip-syncing the English Pokémon theme in a bedroom. It became the most viewed video on YouTube at the time before being removed, and the pair's s…

The Ugandan singer Eddy Kenzo's song, carried worldwide by the video's dancers: four boys — Alex Ssempijja, Fred and Isaac Tumusiime, Bashir Lubega — and a gir…

Beyoncé and two dancers in black and white, in leotards, performing choreography that people copied at home and filmed. Credited with starting the first major …

A 2009 Australian synth-pop song that went viral in 2017 as the soundtrack to clips of people falling, the fall extended into surreal space backgrounds as the …

A song by Rob Cantor narrating, in mounting detail, a version of the actor Shia LaBeouf who hunts people through a forest. Staged as a straight-faced live perf…

The Furious 7 song written as a tribute to Paul Walker, who died during production. It reached a billion views in 181 days and was briefly the most-viewed vide…

A song and dance video by the New York DJ DJ Kass, recreated widely across social media by people copying the routine. It peaked at number nine on the Billboar…

A number from a 1959 stage musical which returned in 2024 when the version covered on the television programme Glee started being used as a TikTok sound. The r…

A song by the duo Ayo & Teo built around a dance and a hashtag, the #RolexChallenge, which existed so that people could film themselves failing to reproduce th…

A 2013 Katy Perry single that topped charts across the world and then settled into a second career as background music for anything triumphant — sports montage…

A six-year-old selling Girl Scout cookies with her father, filmed to Childish Gambino's Redbone. Her sales reportedly went through the roof, and she ended up o…

A 2016 Childish Gambino single that became a meme in early 2017 through remixes fitting the vocal to whatever theme the editor had in mind. The song outlasted …

A country drinking song addressed to a disposable plastic cup, which gathered four million YouTube views in November 2011 and turned an item of party equipment…

A 2023 Vocaloid track whose derivative animated version, made by channelcastation, went viral in 2024 and produced a run of memes off individual frames and ges…

A Japanese earworm running about forty-five seconds, in which a man in a leopard-print outfit combines a pen with a pineapple and an apple and narrates the res…

A seventeen-year-old French producer, one Novation launchpad, thirty-nine songs mashed live in a single unbroken take. Went viral within days of upload and lau…

A cash-in song about the augmented-reality game, released at the height of its summer, which passed 2.5 million views and became one of the most disliked video…

A comedy album released by a YouTube performer under a costume persona, made of deliberately crude joke tracks, which went viral on release and reached the top…

A chant performed by 'General' Larry Platt at an American Idol audition in Atlanta on 13 January 2010, complaining about low-slung trousers. Within a week it h…

A market trader's sales patter, sung at a fish stall in London and filmed by passers-by, which turned into a viral hit and then into an actual recording contra…

A country-trap track that spread through TikTok as the Yeehaw Challenge — drink milk, cut, appear in a cowboy hat — and then spent 13-plus weeks at number one …

A band whose videos are engineering problems solved on camera: treadmill choreography in 'Here It Goes Again', a warehouse-sized Rube Goldberg machine in 'This…

Existing songs remixed to a higher pitch, usually with a faster beat, almost always by fans rather than rights holders. Introduced in 2002 as a trance subgenre…

The Muppets performing a rearranged Bohemian Rhapsody, with Animal on the operatic section and Beaker suffering throughout. Reported at over seven million view…

A novelty song built around the assertion that the singer is a cow and not a cat, filmed at home against a green screen made out of a bed sheet. The record's e…

A 2024 song by issey about a video game character, whose video reportedly passed a million views in a fortnight and turned into a TikTok sound and a cover-vers…

A Bazzi song that reached number 11 on the Billboard Hot 100 largely because one line of it — the one about being precious when you smile — became a caption fo…

A 2014 song by 2 Milly whose dance went viral the following summer and then detached from the record entirely, turning up in American football end-zone celebra…

A 2024 Vocaloid song written by 32ki and performed by the synthetic voices Hatsune Miku and Kasane Teto, with a video animated by the Japanese animator known a…

A Sri Lankan cover, sung by Yohani with Satheeshan Rathnayaka, that spread from Sri Lanka into India and then abroad, mostly as a sound people sang phoneticall…

A freestyle by the British comedian Michael Dapaah, delivered in character, whose deliberately unintelligible runs of syllables became the quotable part and go…

The comeback single released on 27 August 2017 whose video took the 24-hour viewing record with 43.2 million views, beating the 27.7 million that Adele's 'Hell…

A Russian rave band's video in which an impersonator of Kim Jong-un, Howard X, falls in love with a missile. Absurd enough to travel without translation, and p…

A Moroccan pop single released on 2 May 2015 that became, in 2022, the first Arabic-language song to reach a billion YouTube views — the most-watched music vid…

A break-dancing sequence from a 1990 Tamil film, performed by the short-statured actor known as King Kong to a remix of Madonna's Holiday by MC Miker G and DJ …

A 2018 MGMT song that surged from late 2020 as the standard bed for a certain kind of video edit — remixed and sampled under montages about politics, social ju…

A music video re-sung with new lyrics that describe, deadpan, exactly what is happening on screen, with no relation to the original words. A whole late-2000s g…

A video in which a group mimes a song in one continuous take, usually with the camera walking through a building and the microphone passing from hand to hand. …

The song from Frozen, sung by Idina Menzel as Elsa, which spread past the film and into every playground, car journey and school concert of 2014. Covered, dubb…

The title song of a Punjabi film that became the most-viewed song video in India by December 2019 and the first music video to pass a billion views there. It r…

A pairing: Breakbot's Baby I'm Yours dropped over footage of somebody being caught out, with a 2003 press-conference line by the American diplomat Paul Bremer …

The Blackpink single that set the template its own successor would beat: a record premiere audience, 56.7 million views in 24 hours, the fastest run to 100 mil…

A group performance of 'A Thousand Years' by children with Down syndrome, made for World Down Syndrome Day, which spread after the song's writer Christina Perr…

A song and dance made by two Detroit teenagers, spread through the #TZAnthem Challenge as people filmed themselves attempting the moves. It reached number five…

A wedding party dancing up the aisle to Chris Brown's Forever instead of processing to it. Reported at 1.75 million views in under five days in 2009, and later…

A dance scene from the Indian film Donga, given English subtitles that phonetically approximate what the Telugu lyrics sound like to an English speaker. One of…

A dance challenge attached to Drake's 2018 single, replicated by Odell Beckham Jr., Will Smith and the hosts of Live with Kelly and Ryan, among a great many ot…

A producer tag — the spoken credit a beatmaker drops at the start of a track — that escaped the track. Its appearance on Father Stretch My Hands Pt. 1 turned i…

A promotional video for a singing animatronic called Tara the Android, built by John Bergeron in 2004 and intended as the world's first pop star android. Reupl…

A 47-year-old unknown singer walks onto a talent show, the judges pull faces, she sings the Les Misérables number and the faces change. Uploaded to YouTube alm…

A green-screened 3D alien dancing, cut to Lil Uzi Vert's Money Longer. Uploaded as a stock-looking animation in December 2017, then reposted on iFunny with a c…

A Blackpink single released in June 2020 whose premiere was itself the event: 1.66 million people watching a countdown together, then 86.3 million views in the…

A song that existed to start a hashtag, and did: the #HitTheQuanChallenge put a very large number of people on camera doing the same drop-and-swing. It peaked …

Two Israeli film students lip-syncing to the Pixies' 'Hey' in a bedroom in Ramle on 24 August 2005, filmed during a sleepover as a birthday present for one of …

Adele on a telephone, filmed in sepia, which became the first song to sell a million units in a week and the fastest video to a billion YouTube views, in 88 da…

A slow-burning single named after Havana, where the singer was born, which climbed to number one on the Billboard Hot 100 and became the first song by a female…

A K-pop single released on 18 February 2013 built on the Gwiyomi Player, a counting hand-gesture meme started in October 2012 by the idol Jung Il Hoon. The son…