Adele on a telephone, filmed in sepia, which became the first song to sell a million units in a week and the fastest video to a billion YouTube views, in 88 days. Because the video is one long call, it was mashed up with everything else about phones, Lionel Richie included. The record's entry for a song shaped like a hole other songs fit into.
The Lionel Richie mashup is a different song with the same title and a similar telephone premise. People who saw only the edit sometimes assume one is a cover of the other. Neither is.
The flip phone in the video was noticed within hours and argued about for weeks, on the grounds that nobody had one in 2015. That argument was the second wave of the meme.
The record notes the video reached one billion views in 88 days and has since passed 3.2 billion, a pace only 'Despacito' beat afterwards.
What does it mean? Write it the way you would say it out loud.
