The billion came from a regional-language film song on a label sub-channel, not from a global pop release, which is the part most Western coverage left out.
Laung Laachi
The title song of a Punjabi film that became the most-viewed song video in India by December 2019 and the first music video to pass a billion views there. It remains the most-viewed video on the T-Series Apna Punjab channel. The record's entry for a scale of audience that Anglophone charts kept missing.
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First sighting
Title song of the Punjabi film Laung Laachi; T-Series Apna Punjab, YouTube
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Definition
@frames_forever · Archivist
2 Jul 2022
📎 Wikipedia, List of viral music videos
Sighting
@packet_loss · Poster
21 Sep 2021
Heard from a car with the windows down outside a Punjabi restaurant in Southall, and then again from inside it, two verses behind.
Correction
@caps_lock_carl · Poster
8 Mar 2019
It is a film title track, not a standalone single. The song and the film share a name and the song outran the film almost immediately.
📎 Wikipedia, List of viral music videos
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