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Laung Laachi

The title song of a Punjabi film that became the most-viewed song video in India by December 2019 and the first music video to pass a billion views there. It remains the most-viewed video on the T-Series Apna Punjab channel. The record's entry for a scale of audience that Anglophone charts kept missing.

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First sighting
Title song of the Punjabi film Laung Laachi; T-Series Apna Punjab, YouTube
Life & death · 2017–2027
2017
2018
2019
2020
2021
2022
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2026
2027
PEAK 2019
BORN · 2018
NOW · 2026

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Testimony

3 entries · newest first
Definition @frames_forever · Archivist 2 Jul 2022

The billion came from a regional-language film song on a label sub-channel, not from a global pop release, which is the part most Western coverage left out.

📎 Wikipedia, List of viral music videos
Sighting @packet_loss · Poster 21 Sep 2021

Heard from a car with the windows down outside a Punjabi restaurant in Southall, and then again from inside it, two verses behind.

Correction @caps_lock_carl · Poster 8 Mar 2019

It is a film title track, not a standalone single. The song and the film share a name and the song outran the film almost immediately.

📎 Wikipedia, List of viral music videos
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