A song and dance video by the New York DJ DJ Kass, recreated widely across social media by people copying the routine. It peaked at number nine on the Billboard Hot Latin chart. The record's entry for the year the dance video spoke Spanish and travelled anyway.
Died in 2019 when the recreation videos stopped arriving. A number nine on the Latin chart is the durable part; the routine went the way every routine goes.
Filed from a supermarket aisle in 2018, where the in-store radio played it and a member of staff stocking shelves did four bars of the routine without looking up.
Nothing about the spread depended on the lyrics. The hook is nonsense-adjacent by design, which meant the video crossed language borders without needing translation or context.
What does it mean? Write it the way you would say it out loud.
