A dance challenge attached to Drake's 2018 single, replicated by Odell Beckham Jr., Will Smith and the hosts of Live with Kelly and Ryan, among a great many others. The challenge's popularity pushed the song to the top of the Billboard Hot 100.
Died in 2019, killed jointly by police forces asking people to stop and by every brand account filming its own version in a car park. Survived by the song, which needs no dance now.
The clearest case on file of a challenge charting a song rather than a song seeding a challenge. The record notes the order plainly: the dance came, then the number one.
Reported done by Will Smith, on a bridge, which is the point where a challenge stops belonging to the people who invented it and starts belonging to publicists.
What does it mean? Write it the way you would say it out loud.
