A bubblegum dance track performed by a green animated bear, dubbed into dozens of languages and left playing on autoplay in front of small children for the better part of two decades. The first song by a German independent artist to pass a billion views, now over 3.7 billion. The record's entry for a view count nobody was watching accumulate.
The bear is not an American cartoon character. Gummibär is a German independent project, and the English version is one dub among many.
Its numbers came from children replaying the same video rather than from any single viral spike, which is a different and much slower way to reach three billion.
Playing on a tablet propped against a ketchup bottle in a motorway service station, with two children watching and neither blinking.
What does it mean? Write it the way you would say it out loud.
