A country song by Sons of Maxwell about United Airlines breaking Dave Carroll's guitar and refusing to pay for it. It reached 11 million views, was named among the top ten videos of 2009, and prompted speculation that it had knocked $180 million off the airline's stock value. The record's entry for the complaint letter as a single.
Died around 2013 as a form, when the same complaint became a tweet with a photograph and did not need three verses. Survived by every airline account that replies within four minutes.
It arrived at the moment companies discovered that a customer could reach more people than their press office could. Every airline social media team dates from roughly this.
The $180 million figure is speculation, not an established cause. The record notes it as a claim that circulated, and a share price has many reasons to move.
What does it mean? Write it the way you would say it out loud.
