A band whose videos are engineering problems solved on camera: treadmill choreography in 'Here It Goes Again', a warehouse-sized Rube Goldberg machine in 'This Too Shall Pass', a one-shot routine with more than a dozen trained dogs in 'White Knuckles'. Each one goes viral within days. The record's entry for a band that became a format.
Their video for 'The Muppet Show Theme Song' won a Webby Award for Viral Video in 2012, which is one of the few times the category was given to something made on purpose.
I watched the treadmill video in a computer room in 2006 with four other people crowded behind the chair. We rewound it to check there was no cut.
The videos are shared as feats rather than as music. Most viewers can describe the mechanism in detail and cannot hum the song it was built around.
What does it mean? Write it the way you would say it out loud.
