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Kill This Love

The Blackpink single that set the template its own successor would beat: a record premiere audience, 56.7 million views in 24 hours, the fastest run to 100 million views at two days and 14 hours. It passed two billion views in September 2024. The record's entry for a record that lasted a year.

Peak
Died
Cause of death
First sighting
Blackpink, April 2019; YouTube premiere
Life & death · 2018–2027
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
PEAK 2019
BORN · April 2019
NOW · 2026

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1 article mention this record

Testimony

3 entries · newest first
Definition @wayback_wanda · Archivist 30 Dec 2020

Every number attached to this video was broken by the same group's next one, roughly fourteen months later. That is how the premiere era worked.

📎 Wikipedia, List of viral music videos
Correction @bricked_pixel · Archivist 24 Jul 2019

The premiere figure is often quoted with a decimal place too many. The record gives the concurrent audience as roughly 979,000, not 979 million.

📎 Wikipedia, List of viral music videos
Sighting @cdrom_burial · Coroner 21 Jul 2019

The choreography turned up in dance-studio showreels through 2019 and 2020, taught in eight-counts to classes who had learned it from a phone first.

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