A Blackpink single released in June 2020 whose premiere was itself the event: 1.66 million people watching a countdown together, then 86.3 million views in the first day. It was the fastest video to 100 million views, in 32 hours, and passed a billion in February 2022. The record's entry for the premiere as a spectator sport.
Watched in a bedroom in June 2020 alongside 1.66 million strangers, with the chat moving too fast to read a single message. That was the appeal.
I set an alarm for a music video for the first and only time in my life. Everyone I knew who cared had set the same alarm.
The premiere feature turned a video release into a scheduled broadcast with a live chat, and fandoms treated the concurrent-viewer number as the score.
What does it mean? Write it the way you would say it out loud.
