A DJ Snake and Lil Jon track whose entire viral function is the two seconds after Lil Jon shouts the title: a bass drop used to punctuate videos of things falling over, ceilings collapsing and people entering rooms badly. The record's entry for a sound effect with a chart run.
The drop is a piece of editing punctuation. It marks the moment a video turns from setup to consequence, and it was used that way tens of thousands of times.
Cut under a clip of a wedding marquee collapsing in 2014, then under a nearly identical clip of a gazebo in 2015. The edit outlived either event.
For a year I could not watch anything begin to wobble without hearing the four bars before the drop.
What does it mean? Write it the way you would say it out loud.
