A 47-year-old unknown singer walks onto a talent show, the judges pull faces, she sings the Les Misérables number and the faces change. Uploaded to YouTube almost immediately and viewed by millions in the first month. The record's entry for the audition clip as a global format.
Died as a viral object around 2013, when the reaction-shot edit had been used so often it stopped surprising anyone. Survived by the singer, who kept a career out of it, and by every audition cut the same way.
The clip is edited to sell one thing: the gap between the reaction shots before the first note and the reaction shots after it. Every talent show since has been cut to reproduce that gap.
My mother rang me to say I had to watch a video. She had never rung me about a video before. She has not rung me about one since.
What does it mean? Write it the way you would say it out loud.
