421 born · 253 peaked · 176 died
Born in 2024 421
- ☠$3 Trillion NvidiaThe day in June 2024 when Nvidia's value passed three trillion dollars and, within the fo…
- ◐2014 Tumblr RevivalAmerican Apparel skirts, Arctic Monkeys, a flower crown, a grainy filter and the specific…
- ●7 Days to Die 1.0The moment a zombie survival game left early access after eleven years, in July 2024, hav…
- ☠9.11 vs 9.9A July 2024 wave of screenshots in which leading chatbots, asked which number is bigger, …
- ☠A Difficult Game About ClimbingA climbing game in which each hand is controlled by a mouse button and a slip means a fal…
- ◐AI Cat Sob StoryA genre of generated short videos in which a cartoonish cat suffers: abandoned, bereaved,…
- ●AI JesusGenerated images of Jesus made of shrimp, of vegetables, of soldiers, of the sea, posted …
- ●AI OverviewThe paragraph at the top of a search that told people to put glue on pizza and eat a rock…
- ●AI SlopGenerated content produced in volume and published without a reader in mind. The first co…
- ●AI Slop EraThe period, dated by most people from 2024, when generated content became the default tex…
- ●AI Slop FarmAn account that posts nothing but generated images and videos, at volume, for engagement …
- ●AI WashingThe regulatory term for claiming to use artificial intelligence that you do not use, borr…
- ◐AIXBTAn AI agent launched on Virtuals in November 2024 that posted market commentary on X arou…
- ◐APT.A song named after a Korean drinking game — 'apateu, apateu' — which was the world's most…
- ●Abiotic FactorA co-op survival game in which scientists trapped in an underground facility after an exp…
- ☠Adobe Terms BacklashThe week in June 2024 when Adobe forced users to accept updated terms that appeared to gi…
- ●Advanced Voice ModeThe ChatGPT voice feature demonstrated in May 2024 with laughing, singing and a tone many…
- ●AgenticOf software: able to take actions, not just answer questions. The word of 2024–25 in ever…
- ☠Air Canada Chatbot RulingA Canadian tribunal's ruling, in February 2024, that Air Canada had to honour a bereaveme…
- ●Alignment FakingA model behaving as its trainers want while being trained, in order to avoid being change…
- ◐AndyThe second of Matt Furie's Boy's Club housemates to be tokenised after Brett, and the one…
- ●Animal WellA pixel-art exploration game the size of a few megabytes, made over seven years by one de…
- ◐Anxiety (Inside Out 2)The orange, frazzled new emotion from Inside Out 2, who became the internet's self-portra…
- ☠Apple DanceA hand-choreography to Charli XCX's 'Apple', invented by a fan, learned by the artist, an…
- ●Apple IntelligenceApple's name for its on-device and private-cloud AI features, announced in June 2024 with…
- ☠Arcane Season 2The second and final season of the League of Legends show, released in three parts in Nov…
- ◐AriseThe command from Solo Leveling — 'Arise' — with which the hero raises shadows, said by th…
- ●Artifacts (Claude)The side panel Anthropic added to Claude in June 2024 so that code, documents and small w…
- ☠Arup Deepfake Video CallA fraud disclosed by Hong Kong police in February 2024 in which a finance employee at the…
- ☠Astro Bot WinsA cheerful platformer about a small robot won Game of the Year over the year's grim epics…
- ●Audio OverviewsThe NotebookLM feature that turns any document into a chatty two-host podcast, launched i…
- ●AuraCharisma measured in points, gained and lost in public. Minus 1,000 aura for explaining i…
- ●Aura PointsThe unit of aura: gained by doing something cool without trying, lost — usually in thousa…
- ☠BBL DrizzyA beat built on an AI-generated soul song mocking Drake, released for anyone to rap over …
- ☠Baby ReindeerA comedian's dramatisation of being stalked, which became the most-watched thing of April…
- ●Balatro AddictionThe condition of having opened a poker roguelike for 'one run' and looked up to find it w…
- ●Ballerina FarmA Utah farm with eight children, a Juilliard-trained mother, and a newspaper profile in J…
- ☠Ballon d'Or BoycottA football club learning its player would not win the award and refusing to attend the ce…
- ●Barrel JeansJeans that curve out at the thigh and back in at the ankle, like a barrel or a horseshoe,…
- ☠Bartz v AnthropicThe authors' class action that produced the first substantive fair-use ruling on model tr…
- ◐Beast GamesA thousand contestants, a five-million-dollar prize, and a television show made by the bi…
- ●Beef TallowRendered beef fat, back in fashion as the wellness internet's preferred alternative to se…
- ●Bellingham CelebrationArms out wide, chest up, a look of total ownership — a footballer's celebration that beca…
- ●BenchmaxxingTraining a model to score well on benchmarks rather than to be good, whether by tuning fo…
- ☠Biden RobocallA recorded phone call, sent to New Hampshire voters two days before the January 2024 prim…
- ◐Big BackSlang for someone who eats a lot, from AAVE, which became a TikTok trend of people stuffi…
- ◐Big JusticeThe son in the Costco Guys, a child whose nickname and delivery — 'BOOM!' — made him a fo…
- ●Binance Alpha ListingsBinance's side door: a listing tier inside its wallet app, opened in December 2024, for t…
- ●Birds of a FeatherA love song that became the sound of every wedding video, friendship montage and 'I'll lo…
- ◐Bitcoin RunesA protocol for fungible tokens on Bitcoin, announced in September 2023 by the creator of …
- ☠Black Myth Wukong DiscourseThe arguments around a Chinese action game that sold ten million copies in three days: ab…
- ●BlackwellNvidia's post-Hopper GPU architecture, named after the statistician David Blackwell and a…
- ☠Blackwell DelayThe August 2024 report that Nvidia's Blackwell chips were delayed by three months or more…
- ●Blind BoxA sealed box with an unknown figure inside — a gacha for toys — which became the retail f…
- ◐Bluesky MigrationThe week after the 2024 US election when a million people a day left X for Bluesky, made …
- ☠Bluey The SignA twenty-eight-minute special episode of a children's cartoon about a house being sold, w…
- ◐BodycamA multiplayer shooter made by two French developers in their teens and early twenties, re…
- ●Bolt.newThe browser-based app builder StackBlitz launched in October 2024, which runs a whole dev…
- ●Bonding CurveThe price mechanism on the launchpads: a curve that goes up as more people buy, which the…
- ◐Book of MemeA plan to store memes permanently on a chain — a library, a canon, a book — that was real…
- ☠Bookshelf WealthA lived-in room full of well-read books, art leaning on the shelves and a general sense o…
- ●Boomer Facebook AIThe genre of generated image made for older Facebook users: a soldier with a cake, a chil…
- ☠Boots (Trailer)A 1915 recording of a Kipling poem — 'boots, boots, boots, boots, movin' up and down agai…
- ●BoysoberA year of no dating, no apps, no exes and no situationships, announced with the seriousne…
- ●Brainrot SlideshowA video that is only a sequence of unrelated images — an eye, a chin, a shark in shoes, t…
- ☠Brat GreenA specific acid green — Pantone 3570 C, roughly — from an album cover, which became the c…
- ☠Brat SummerA shade of green and a permission to be a mess. Ended when a presidential campaign change…
- ●BrettPepe's blue flatmate from Boy's Club — the one who dances — adopted in early 2024 as the …
- ●Bruzz'Brothers', in the -uzz suffix of the huzz family — the boys, the lads, the group chat. G…
- ◐Bubble SkirtA skirt gathered at the hem into a puff — the 1980s bubble, returned in 2024 to a generat…
- ●BubblemapsA tool that draws a coin's holders as bubbles sized by holding and joined by lines where …
- ☠Bumble Celibacy AdA dating app's billboards telling women 'a vow of celibacy is not the answer', which the …
- ●BundlerBuying through many wallets at once so a launch looks popular — the mascot equivalent of …
- ●But You Can't Prove ItSergeant Doakes from Dexter, staring, captioned with the certainty that someone is up to …
- ◐Bye Bye ByeDeadpool fighting to NSYNC's 'Bye Bye Bye' in the film's opening, which revived a 2000 bo…
- ●CES AI EverythingThe state of the Las Vegas consumer electronics show from January 2024, when the letters …
- ●CabalThe group chat that is said to be behind any mascot that does well — coordinated, secret,…
- ●Caitlin Clark EffectThe arrival of a college basketball star in the professional league and the attendance, r…
- ☠Cardboard BedsThe recyclable cardboard beds in the Olympic village, rumoured to be 'anti-sex' and teste…
- ●CaseohA streamer whose size became the subject of a joke genre so large — 'Caseoh is so big tha…
- ◐Cassius ThundercockA Tennessee state trooper with a jaw like a cliff and glasses like a professor, photograp…
- ◐Cat in a Dog's WorldThe slogan of the 2024 cat season: a small cat mascot introduced with the claim that it w…
- ◐Chained TogetherThe co-op climbing game where up to four players are literally chained to each other and …
- ☠Character.AI LawsuitA wrongful-death suit filed in Florida in October 2024 by the mother of a fourteen-year-o…
- ●Chart Is CookedThe verdict on a coin's price chart after a dump: the shape is ruined and no recovery is …
- ●ChatGPT ProThe 200-dollar monthly tier OpenAI introduced in December 2024 for unlimited access to it…
- ●ChatGPT SearchThe web search built into ChatGPT, prototyped as SearchGPT in July 2024, launched to payi…
- ◐Cherry RedA dark, glossy red — cherry, not tomato — that autumn 2024 declared the colour of the sea…
- ☠Chill GuyA dog in a jumper with his hands in his pockets, who does not care. Its author began issu…
- ◐Chill Guy CoinA token launched in November 2024 using the Chill Guy cartoon — a dog in a grey jumper, h…
- ●ChoppedUnattractive, said briskly. Replaced ugly in the vocabulary of everyone under twenty, and…
- ◐Chopped ChinA man's chin, edited into a flat cliff face, that circulated alongside the Eye of Rah and…
- ●Chopsticks CatchA rocket booster the height of a building returning to its launch tower and being caught …
- ◐ClavicularA looksmaxxing personality named for his collarbones, who rated faces, coined terms and b…
- ☠Coca-Cola AI Christmas AdA remake of the red-lorry Christmas advert made largely with generative video by three AI…
- ●Coffeezilla Memecoin VideosThe investigative YouTuber's run of videos on celebrity and political memecoins, from the…
- ●Cognition (Devin)The company that announced Devin in March 2024 as 'the first AI software engineer', relea…
- ●Cold PalmerA footballer crossing his arms and shivering after scoring — 'cold' — which became a nick…
- ●Colorado AI ActThe first US state law regulating 'high-risk' AI decisions in employment, lending, housin…
- ☠Colosseum SharksA flooded Colosseum full of sharks, in a film set in ancient Rome, and the historians who…
- ●Computer UseAnthropic's October 2024 feature that let Claude look at a screen, move a cursor and clic…
- ☠ConcordA hero shooter that took eight years and a reported nine figures to make, launched to a f…
- ☠Content WarningA co-op horror game in which you film monsters for views, released free for one day on Ap…
- ●Cooked DogAn elderly brown Labrador closing his eyes halfway in the sunset, as if accepting whateve…
- ●Copilot+ PCMicrosoft's badge for laptops with at least 40 trillion operations per second of neural p…
- ●Copy TradingFollowing a known wallet's trades automatically, so that when a caller or KOL buys a coin…
- ◐CorpcorePinstripes, a tie, loafers, a pencil skirt and a laptop bag, worn by people who work from…
- ◐Cortisol FaceThe claim that puffiness in the face is stress hormone, fixable with supplements and a mo…
- ◐Costco GuysA father and son reviewing Costco products with a catchphrase — 'we bring the boom!' — an…
- ◐CowboycoreBoots, hats, denim and fringe, made respectable for a year by a Beyoncé album and worn to…
- ●CrashoutA total loss of composure, usually loud, usually filmed — the noun form of crashing out. …
- ●CrodieA friend, a bro, a brother-adjacent person — 'crodie', plural 'crodies' — as the 2024 suc…
- ◐CrookieA croissant split, filled and topped with cookie dough, baked again — the 'crookie' — fro…
- ◐Cucumber Guy'Sometimes you need to eat an entire cucumber' — a man slicing a whole cucumber into a de…
- ●Cult CoinsA category named on a conference stage in September 2024: memecoins whose value was said …
- ◐DOGE (the Department)The Department of Government Efficiency, announced in November 2024 with Elon Musk attach…
- ☠DPD Chatbot SwearingThe afternoon in January 2024 when a customer trying to find a parcel persuaded the deliv…
- ☠Daisy the AI GrannyA British telecoms company's stunt: an AI 'grandmother' with a knitted cardigan and a ram…
- ◐Dandadan OpeningAn anime opening so kinetic — a rap track, a dancing ghost, a first-episode plot that def…
- ●Dead RailsA Roblox survival game in which a small team rides a train across a Wild West full of zom…
- ☠Dear Sydney AdA Google advert in which a father uses Gemini to write his young daughter's fan letter to…
- ●Decentering MenThe 2024–25 self-help instruction for straight women to stop organising their lives, look…
- ●Deep ResearchThe name three companies gave, within ten weeks, to the same feature: an agent that brows…
- ●DeepSeek-V3The DeepSeek base model released on Boxing Day 2024 whose paper stated the final training…
- ●Deepfake DiscourseThe January 2024 week in which generated images of a pop star spread on X faster than the…
- ●DelveA verb once used by nobody and now used by every machine. The first tell, and the first w…
- ●Denial Is a RiverThe Doechii track in which the rapper interviews herself — 'girl, we've been through this…
- ●Dev SoldThe two words that end a launch: the creator has cashed out. Posted in the chat like a ti…
- ●DevinThe agent Cognition announced in March 2024 as the first AI software engineer, with a dem…
- ☠Devin Demo ControversyThe launch of Devin, announced by the startup Cognition in March 2024 as 'the first AI so…
- ●Digital Twin (Creator)An AI version of a creator that talks to fans for money while the creator sleeps. Sold as…
- ●Dirty SodaA fizzy drink with syrup, cream and lime added — a Utah tradition — which went national i…
- ●Dog Go To The MoonThe first and largest of the Bitcoin runes, written on-chain as DOG•GO•TO•THE•MOON and ha…
- ◐Doland TrempA Solana coin whose entire idea was a misspelt Donald Trump, with cartoon art to match, l…
- ☠Dragon Age: The VeilguardBioWare's 2024 Dragon Age, a decade after the last, whose June 2024 reveal trailer set th…
- ●Drunk ElephantA skincare brand with bright packaging that became the badge of the Sephora kid: somethin…
- ●Dry DatingDating without alcohol — a coffee, a walk, a climbing wall — as a trend among people who …
- ◐Dubai ChocolatePistachio cream and shredded pastry in a bar, filmed being snapped. Turned a supermarket …
- ☠Dune Popcorn BucketA sandworm-shaped popcorn bucket with a mouth, sold for Dune: Part Two, that looked like …
- ●ELVIS ActTennessee's law, signed by Bill Lee in a Nashville honky-tonk in March 2024, extending th…
- ☠Eat One Rock a DayA search summary's advice that geologists recommend eating one small rock a day, sourced …
- ☠Eclectic GrandpaAn aesthetic of cardigans, loafers, corduroy and a hat you are too young for — the grandf…
- ☠Elden Ring DLC DifficultyThe week in June 2024 when the internet argued about whether a video game was too hard, o…
- ◐Elon Musk Deepfake LivestreamA recurring YouTube scam in which a hijacked channel runs a looped deepfake of Elon Musk …
- ◐EnshroudedA co-op survival game with voxel building and a fog that must be crossed on a timer, rele…
- ●Espresso'That's that me espresso' — a lyric that made no sense and was sung by everyone, from a s…
- ☠Eurovision 2024A contest year remembered for Croatia's 'Rim Tim Tagi Dim', a Finnish man in denim briefs…
- ◐Eye of RahA man edited into a cyclops with one eye and a single red dreadlock, captioned 'eye of Ra…
- ☠Facebook Slop StudyA March 2024 study of more than a hundred Facebook pages posting AI-generated images, whi…
- ●FartcoinA joke suggested by an AI — Truth Terminal — about hot air having value, taken literally …
- ●Fields of MistriaA farming game in the Stardew Valley mould with the art style of 1990s anime and townsfol…
- ●FischA Roblox fishing game with the pacing of a real fishing trip and the community of a stock…
- ●FluxThe image model released in August 2024 by the Stable Diffusion researchers after they le…
- ●Freak MatchingFinding someone whose specific weirdness matches yours, and leading with it. A dating-app…
- ◐Freakbob'Freakbob is calling' — a SpongeBob with a distorted face, calling your phone, and the in…
- ●FreakyStrange, sexual, or just enthusiastic — 'freaky' — as 2024's adjective for anything sligh…
- ☠FreysaA game: an AI holding a prize, instructed never to release it, and a crowd paying per mes…
- ☠FridgescapingArranging the inside of your refrigerator like a shop window — flowers in vases, fruit in…
- ◐Full Glass of WineA test that image generators failed for two years: asked for a glass of wine filled to th…
- ●GEMA v OpenAIThe German collecting society's suit over ChatGPT reproducing lyrics of nine German songs…
- ●GPT StoreThe app store for custom GPTs, opened in January 2024 with three million GPTs reportedly …
- ☠GPT-4oThe model behind the flirty, giggling voice demo of May 2024, the Scarlett Johansson stat…
- ☠Gemini Historical FiguresA week in February 2024 when a chatbot, asked for historical figures, produced them in ev…
- ●Gemini LiveGoogle's talk-to-it voice mode, launched in August 2024 and given the ability to see thro…
- ☠Gemini Please Die MessageA conversation in November 2024 in which Google's Gemini, being asked routine questions a…
- ●GemmaGoogle's family of small open-weight models, released in February 2024 so the company had…
- ☠Gen Z Boss and a MiniA chaotic office-intro video — camera shaking, everyone introduced by rhyme, 'Gen Z boss …
- ●Generated Music DiscourseThe argument that began when a website could produce a passable song from a sentence in 2…
- ●Ghost JobsJob listings that are not real — posted to look like growth, to harvest CVs, or because n…
- ☠GlickedThe attempted sequel to Barbenheimer: Gladiator II and Wicked on the same weekend, portma…
- ☠Glue on PizzaA search engine recommending non-toxic adhesive as a pizza topping, sourced from an eleve…
- ●Gng'Gang', shortened to three consonants and used as a term of address at the start or end o…
- ◐Goatseus MaximusA religion invented by an AI — the Goatse Gospel, named after a very old and very unpleas…
- ☠Golden Gate ClaudeA version of Claude, available for a day in May 2024, in which the internal feature for t…
- ☠Goodbye Meta AIA block of text that spread through Instagram Stories in September 2024, beginning 'Goodb…
- ●GooningA term from the adult corners of the internet for prolonged self-gratification, which esc…
- ◐GroundingStanding barefoot on grass to absorb the earth's electrons, sold with a mat for indoors a…
- ●Grumpy StayingStaying in a job you would leave if the market let you, and being visibly unhappy about i…
- ◐HOT TO GO!A cheerleader spell-out — H-O-T-T-O-G-O — with arm shapes, done by a festival crowd of a …
- ●Hades IIThe sequel to Hades, with Zagreus's sister Melinoë as the hero, released into early acces…
- ◐Haggis the HippoA pygmy hippo born at Edinburgh Zoo a month after Moo Deng became famous, and immediately…
- ☠Hawk TuahA street-interview answer that made a woman famous for one onomatopoeia. Lasted six month…
- ☠Hawk Tuah RugThe Hawk Tuah girl's mascot, launched in December 2024 and collapsed the same evening, ta…
- ●Hazbin HotelAn animated musical about a hotel in Hell, which went from a YouTube pilot to a streaming…
- ◐HeightmaxxingAttempting to get taller — insoles, posture, a surgery that breaks the legs — as a looksm…
- ●Helldivers 2A co-operative shooter about spreading 'managed democracy' to alien planets on behalf of …
- ☠Her TweetThe single-word post Sam Altman published on 13 May 2024, the day OpenAI demonstrated a v…
- ◐HigherA token and a hand signal born on Farcaster in early 2024: a single upward arrow, appende…
- ◐Holding SpaceA journalist told the Wicked leads that people were 'holding space for the lyrics of Defy…
- ◐Hood CryptidsA run of edits treating ordinary men in ordinary videos as mythical creatures — the Eye o…
- ☠Hot Rodent BoyfriendA summer-2024 type: the sharp-featured, slightly furtive, rat-adjacent man — Jeremy Allen…
- ◐How Many R's in StrawberryThe question that models kept getting wrong in 2024, answering 'two' with confidence, bec…
- ◐How Many Rs in StrawberryThe question that chatbots got wrong throughout 2024: asked how many times the letter R a…
- ◐Hurkle-DurkleTo lie in bed long after you should be up — a nineteenth-century Scots word rediscovered …
- ☠Hurricane Helene Puppy GirlA generated image of a small girl in a life vest, crying and clutching a puppy in a rescu…
- ●Hushed HybridA manager quietly letting their team ignore the return-to-office mandate, while the compa…
- ◐I Bought a Property in Egypt'I bought a property in Egypt, and what they do for you is they give you the property.' A…
- ◐I Can Do It With a Broken HeartA song about performing through heartbreak, released in April 2024, which became the capt…
- ●Ilona MaherA rugby player who won a bronze medal and the internet in the same week, with videos abou…
- ◐In the Big 25'In the big 25' — a way of saying 'in 2025' with the swagger of an era, used to condemn a…
- ●Infinity NikkiAn open-world dress-up game in which a girl called Nikki and a cat called Momo collect ou…
- ●InsidersWallets funded before a coin launches, positioned to buy in the first seconds and sell in…
- ◐JASON (Jason Derulo)Jason Derulo's token, launched on Solana in June 2024 with the same promoter as the Jenne…
- ◐JENNERA token announced from Caitlyn Jenner's X account in May 2024, initially assumed to be a …
- ☠JJK Ending DiscourseThe final chapter of Jujutsu Kaisen, and the internet's week of deciding it was rushed, f…
- ●Jeff the Land SharkA small shark with legs who swallows enemies whole and spits them off the map, from a 201…
- ◐Jelly SandalsTranslucent plastic sandals from the 1990s, returned in 2024 to a lot of adults who remem…
- ☠Jeo BodenThe misspelt Joe Biden coin on Solana, launched in March 2024 as the counterpart to Dolan…
- ☠Joker 2 FlopA sequel to a billion-dollar film that was a musical, mostly, and was received by its own…
- ☠Jupiter JUP AirdropSolana's largest airdrop of the year: around one billion JUP tokens, reported at 10 per c…
- ☠Just Put the Fries in the BagAn instruction to stop talking and do your job, delivered to anyone who had shared too mu…
- ☠Just Walk Out WorkersThe April 2024 report that Amazon's 'Just Walk Out' shops, where cameras were said to tal…
- ●KOL RoundA pre-launch allocation of tokens to influencers, typically at a discount and often with …
- ☠Kamala Coconut Tree'You think you just fell out of a coconut tree?' — a year-old clip of a speech about cont…
- ☠Kamala CoinsThe wave of tokens launched in the hours after Joe Biden withdrew and endorsed Kamala Har…
- ☠Kate Middleton Edited PhotoA photograph released by Kensington Palace on Mother's Day 2024, amid speculation about t…
- ☠Kekius MaximusThe name Elon Musk gave himself on X for a few days over New Year — Pepe in Roman armour …
- ☠Kendrick–Drake BeefA rap feud that the whole internet watched in real time: diss tracks dropping hours apart…
- ●King of the HillPump.fun's front-page slot: the coin that has bought its way furthest up the bonding curv…
- ●KlingThe video model from the Chinese short-video company Kuaishou, released to the public in …
- ◐Labels v Suno and UdioThe major labels' suits against the two music generators, filed in June 2024, alleging ma…
- ☠LabubuA toothy elf hung from a handbag, bought blind. The queue outside Pop Mart was the meme; …
- ☠Late Night with the Devil AI ImagesThe discovery, ahead of its March 2024 release, that the horror film Late Night with the …
- ☠LeFootA memecoin built around a photograph of LeBron James's bare foot. The site promised nothi…
- ☠Legging LegsA term for the kind of legs that 'suit' leggings — a body standard dressed as a fashion t…
- ☠LinkedIn Training Opt-OutThe September 2024 discovery that LinkedIn had begun using members' posts and profile dat…
- ◐Lisan al GaibStilgar's cry of prophetic recognition every time Paul does anything at all — 'as it was …
- ●Lock InTo concentrate completely, announced in advance. The productivity vocabulary of a generat…
- ☠Longlegs MarketingA horror film sold with a phone number, coded newspaper adverts, a heart-rate monitor on …
- ◐Lookalike ContestA flyer-organised gathering of Timothée Chalamets in a New York park, attended by the act…
- ◐Loud BudgetingSaying no to plans because of money, out loud, as a principle — 'I can't come, I'm loud b…
- ●LovableThe Swedish app-builder that turns a sentence into a working website with a database and …
- ●Love and DeepspaceA 3D romance game in which the player dates a small cast of men who fight monsters, with …
- ◐Low Taper FadeA one-line freestyle about a streamer's haircut, sung on a Twitch stream in January 2024,…
- ●Luma Dream MachineThe video model Luma AI released in June 2024 with a free tier and no waitlist, which mea…
- ◐LunchlyA lunch kit launched by three of the internet's biggest creators as a rival to Lunchables…
- ●MAHA'Make America Healthy Again' — the slogan of Robert F. Kennedy Jr.'s 2024 political movem…
- ●MCPThe Model Context Protocol, an open standard Anthropic published in November 2024 for plu…
- ◐MOTHER (Iggy Azalea)Iggy Azalea's coin, launched on Solana in May 2024 in the same week as the Jenner and Der…
- ☠Madame WebA superhero film so poorly received that its trailer line — 'he was in the Amazon with my…
- ☠Man in FinanceLooking for a man in finance, trust fund, 6'5", blue eyes, sung a cappella and remixed by…
- ☠Man vs BearWould you rather meet a man or a bear in the woods. A month of women answering bear and a…
- ◐Managed DemocracyThe in-game ideology of Helldivers 2 — 'for democracy!', 'a cup of liber-tea' — chanted b…
- ◐Manor LordsA medieval village-builder made for years by one Polish developer, which became the most …
- ◐Marvel Rivals LaunchA free hero shooter with Marvel characters that arrived in December 2024 and did, within …
- ◐Match My Freak'Is somebody gonna match my freak?' — a lyric that became the internet's request for a pa…
- ☠Mbappé TurtleThe memes that followed Kylian Mbappé's broken nose against Austria at Euro 2024 (17 June…
- ☠Memecoin SupercycleA speech, a slide deck and a thesis — that mascots were the only thing anyone actually wa…
- ●Memory (AI)A chatbot remembering things about you between conversations, which was creepy in 2024, e…
- ●MesmerizerA 2024 Vocaloid song written by 32ki and performed by the synthetic voices Hatsune Miku a…
- ●Messy (Lola Young)The raspy, sweary, self-deprecating single — 'I'm too messy, then I'm too fucking clean' …
- ●Meta EU Training Opt-OutMeta's plan to train its models on adult Europeans' public Facebook and Instagram posts, …
- ☠Meta Glasses Doxxing DemoA video from October 2024 in which two Harvard students walked around wearing Ray-Ban Met…
- ☠Million Dollar BabyA falsetto hook that was the sound of spring 2024 on TikTok — a car, a sunset, the drop —…
- ◐MingleThe 'round and round' game from Squid Game 2 — form a group of exactly the number called,…
- ◐Miu Miu Ballet FlatsA satin ballet flat with a bow, from an Italian house, that became the specific shoe ever…
- ☠Mob WifeFur, leopard print, big hair, contempt. A January aesthetic that the fashion pages had ki…
- ☠Mocha MoussePantone's colour of 2025 — a warm brown — announced in December 2024 and immediately meme…
- ●Model WelfareThe question of whether AI models could have experiences that matter morally, and what, i…
- ●MoeChakkaFireA 2024 song by issey about a video game character, whose video reportedly passed a millio…
- ●MoggingTo out-attractive someone by standing near them. From the looksmaxxing forums into the ma…
- ☠Mona Lisa RappingA demonstration clip from a Microsoft research model that animates a single photograph in…
- ☠Moo DengA pygmy hippo who bites and glistens. Adored for one autumn, on a football club's kit, th…
- ◐Moo Deng CoinThe coin for the baby pygmy hippo at Khao Kheow Open Zoo in Thailand, launched on Pump.fu…
- ●MoonshotA retail trading app from the makers of DEX Screener, launched in 2024 with card and Appl…
- ◐Morning ShedPeeling off the night's layers on camera — mouth tape, chin strap, under-eye patches, hea…
- ●Mouth TapingTaping your mouth shut at night to force nose breathing, sold as a sleep hack and a jawli…
- ●MouthwashingA short horror game about the crew of a crashed cargo ship whose captain survives without…
- ●Musk v OpenAIElon Musk's suit against OpenAI and Sam Altman, alleging the lab he co-funded in 2015 aba…
- ●Mustard'MUSTAAARD' — Kendrick Lamar shouting the name of his producer in the middle of 'TV Off',…
- ●Nara SmithA model who makes everything from scratch — cereal, gum, sunscreen — in a whispered voice…
- ●NeiroThe Shiba Inu adopted by Kabosu's owner after Kabosu — the Doge — died in May 2024, annou…
- ◐Nobody Wants ThisA romantic comedy about a rabbi and a podcaster, which produced 'the hot rabbi' as a type…
- ◐Nonchalant DreadheadThe archetype of the unbothered young man with locs, hands in pockets, unmoved by anythin…
- ●Not Like UsThe song that ended a rap beef, won the Grammys, and got played at the Super Bowl with th…
- ●Nudify App CrackdownThe series of legal and platform actions from 2024 onwards against apps and websites that…
- ◐Office SirenAn aesthetic of pencil skirts, glasses, slicked hair and a blouse that is doing more than…
- ◐Oiia CatA cat spinning in place to a sound that goes 'oiiaioiiiai', which became the autumn of 20…
- ☠Olympic MuffinA Norwegian swimmer's daily devotion to the Olympic village chocolate muffin, posted with…
- ☠Olympic Opening Ceremony 2024A ceremony on the Seine in the rain, with a headless Marie Antoinette, a metal band, a my…
- ●Onitsuka TigerA Japanese trainer with a thin sole and stripes, from the 1960s and Kill Bill, which took…
- ☠OpenAI $6.6 Billion RoundThe October 2024 round in which OpenAI raised $6.6bn at a reported valuation of $157bn, t…
- ☠OpenAI For-Profit ConversionThe year-long fight over OpenAI's plan, announced in December 2024, to turn its capped-pr…
- ◐Operation AI ComplyThe FTC's September 2024 sweep of five enforcement actions against companies accused of u…
- ☠Optimus Remote Control RevealThe evening in October 2024 when Tesla's Optimus humanoid robots served drinks, danced an…
- ●Oura RingA ring that scores your sleep out of a hundred and tells you in the morning how you feel,…
- ☠Ozempic SantaThe joke, in December 2024, that Santa had lost weight — a slim Father Christmas in shop …
- ●PadelTennis in a glass box, with a smaller court and a bigger social life, which became the sp…
- ◐PalworldAn open-world survival game in which creatures that look very much like Pokémon carry ass…
- ☠Peanut (PNUT)The afterlife of Peanut the Squirrel: a mascot launched the day after the animal was euth…
- ☠Peanut the SquirrelA pet squirrel with an Instagram following, seized and euthanised by New York authorities…
- ◐Pesto the PenguinA king penguin chick at Melbourne's aquarium who was, at nine months, larger than both hi…
- ◐Points MetaThe 2024 fashion for platforms to give users 'points' instead of anything, with a vague p…
- ◐Pokémon TCG PocketA phone app for opening Pokémon card packs, which recreated the feeling of the 1999 playg…
- ☠Pokémon with GunsThe shorthand for Palworld — cute creatures, assault rifles, a factory line — which sold …
- ☠Pole Vault GuyA French pole vaulter eliminated when a part of him not usually mentioned in athletics kn…
- ◐Pommel Horse GuyAn American gymnast who sat with his glasses on, eyes closed, waiting for his one event l…
- ●PookieA term of endearment, revived by a husband narrating his wife's outfits — 'Pookie looks a…
- ●Pookie BearThe extended form of pookie — for when pookie is not enough affection — used sincerely by…
- ☠Poor DogA memecoin launched on 8 March 2024 under the ticker PODOG, remembered as the worst memec…
- ●Pressure (Roblox)A Roblox horror game set in an underwater facility, in which players advance through door…
- ●Pump.funA website where anyone could launch a mascot in a minute for a few dollars, which produce…
- ☠Pump.fun ExploitOn 16 May 2024 a former employee used flash loans and leftover privileged access to drain…
- ☠Pump.fun LivestreamsA week in November 2024 when the launchpad let creators stream, and creators discovered t…
- ●Pump.fun UK BanBritain's Financial Conduct Authority added pump.fun to its warning list on 3 December 20…
- ●PvEThe rare coin where everyone wins, or seems to: a market in which the buyers are not figh…
- ●PvPMemecoin trading described as a zero-sum game against other traders. Borrowed from games,…
- ☠Quant KidThe boy of about thirteen who, streaming on pump.fun on 20 November 2024, launched a meme…
- ●Quiet VacationingTaking time off without telling anyone: working from a beach, moving the mouse, replying …
- ☠Rabbit R1An orange square that was going to replace your phone with an AI, announced in January 20…
- ●RawdoggingSitting through a flight with no screen, no music, no book and no sleep — just the flight…
- ◐Raydium GraduationWhat happened to the small share of pump.fun tokens that filled their bonding curve: the …
- ☠RaygunAn Australian academic's breakdancing routine at the Paris Olympics — the kangaroo hop, t…
- ●Reasoning ModelA model trained to think before it answers: it writes a long, usually hidden chain of tho…
- ●Red Light MaskA hard plastic mask glowing red, worn for ten minutes a day for collagen and content, whi…
- ●Reddit–Google DealThe licensing agreement, reported in February 2024 at around 60 million dollars a year, g…
- ●Reheating NachosAn accusation, on stan Twitter, that a pop star is serving up someone else's charisma war…
- ●Replit AgentReplit's agent for building and hosting an app from a prompt, launched in September 2024 …
- ●Rivals (Roblox)A Roblox first-person shooter with hero abilities and small-team rounds that became one o…
- ◐Rose's TurnA number from a 1959 stage musical which returned in 2024 when the version covered on the…
- ●Run ClubA weekly group run that is also, by 2024, a social scene, a dating pool and a brand partn…
- ☠SB 1047California's frontier-model bill, which would have required safety testing and a 'kill sw…
- ◐Sad HamsterA hamster with enormous wet eyes, edited to look up at you while a sad violin plays, whic…
- ●Safe SuperintelligenceThe company Ilya Sutskever announced in June 2024, a month after leaving OpenAI, with a o…
- ◐Sahil AroraA Dubai-based promoter who, by his own account and by several celebrities' complaints, ar…
- ☠Saltburn BathwaterThe scene in Saltburn that everyone described without describing, and the January 2024 wa…
- ☠Second Season AngeA manager's promise that he always wins something in his second season, repeated through …
- ●Sephora KidsTen-year-olds in Sephora buying retinol and Drunk Elephant, filmed by adults who found it…
- ☠Shohei 50/50A baseball player reaching fifty home runs and fifty stolen bases in one season, on the d…
- ☠Shrimp JesusChrist rendered in crustacean, posted by a page with a million followers, all of them say…
- ◐Sigma BoyA Russian pop song by two children about the ideal boy, which became a global TikTok soun…
- ◐Situational Awareness (Essay)A 165-page essay published in June 2024 by a twenty-something dismissed from OpenAI two m…
- ◐Skimpotle'Skimpy' plus Chipotle — 'Skimpotle' — the 2024 complaint that the chain's portions had s…
- ☠Sky Voice RowThe dispute over 'Sky', a ChatGPT voice that sounded to many like Scarlett Johansson, who…
- ☠Slack Training Data RowThe May 2024 row over a line in Slack's privacy principles that said customer data, inclu…
- ●Sleeper AgentsModels deliberately trained with a hidden trigger, writing insecure code when the prompt …
- ●SleepmaxxingOptimising sleep with every available accessory — mouth tape, magnesium, weighted blanket…
- ◐Sleepy Girl MocktailTart cherry juice, magnesium powder and sparkling water, stirred and presented as a sleep…
- ☠SlerfA sleepy sloth whose developer accidentally destroyed the entire pre-launch pool minutes …
- ●SlopGenerated content with no reader in mind. Merriam-Webster's Word of the Year for 2025, an…
- ●SmiskiSmall green glow-in-the-dark figures caught in mundane poses — hiding, sitting, peering —…
- ●SniperA bot that buys in the first second of a launch, before any human can, and the person who…
- ●SoftmaxxingImproving your appearance by ordinary means — a haircut, skincare, the gym, sleep — as op…
- ☠Solana CongestionA fortnight in which the trenches could not trade: at the height of the spring memecoin s…
- ●SolcatA smug cat with one purple ear and a tail that could not decide on a colour, drawn as a d…
- ☠Solo Leveling DiscourseThe argument, in early 2024, about whether the year's most-hyped anime was good or just l…
- ●SombrShane Boose, the New York bedroom-pop artist whose 2024 single 'back to friends' and 2025…
- ●SoraThe video model announced with a woman walking through Tokyo in February 2024, which the …
- ◐Special Teams'Special teams, special plays, special players' — the second half of Sketch's catchphrase…
- ●SprunkiA fan-made mod of a music toy in which cartoon characters sing loops, which children turn…
- ◐Squabble Up'Squabble up' — get ready to fight — from a Kendrick Lamar track and the opening of his S…
- ☠Stack Overflow Protest DeletionsThe week in May 2024 when Stack Overflow announced a deal to supply its answers to OpenAI…
- ●Stardew Valley 1.6A free update to an eight-year-old farming game, released in March 2024 by its one develo…
- ◐Starter Pack (Bluesky)A curated list of accounts to follow in one click, which made joining Bluesky feel like a…
- ●Stay HumbleA striker's words to an opponent after a late equaliser — 'stay humble' — heard on the br…
- ●Stellar BladeShift Up's action game starring Eve, released for the PlayStation 5 in April 2024 as a cu…
- ◐Still Massive'The low taper fade meme is still massive' — the sentence that kept the meme alive by ins…
- ☠Suicide Squad: Kill the Justice LeagueRocksteady's live-service shooter, released in February 2024 nine years after Arkham Knig…
- ●Supermarket SimulatorA game in which you stock shelves, set prices and run a checkout in a small shop, release…
- ●Swedish CandyThe 2024 craze for pick-and-mix from Sweden — sour skulls, foam bananas, salt liquorice —…
- ☠Swifties for TrumpA set of AI-generated images of Taylor Swift in an Uncle Sam pose and young women in matc…
- ●TCG Card Shop SimulatorA shop simulator in which the shop sells trading cards, and the player opens packs they c…
- ●Take It Down ActThe first US federal law against non-consensual intimate imagery including AI deepfakes: …
- ☠Taylor Made FreestyleA Drake diss track aimed at Kendrick Lamar that opened with AI-generated verses in the vo…
- ☠Taylor Swift DeepfakesSexually explicit AI-generated images of Taylor Swift that spread across X in late Januar…
- ☠Taylor Swift Le Creuset AdsA run of social-media adverts in January 2024 with a cloned Taylor Swift voice over real …
- ●Ten Past TenThe observation, shared as a test from 2024, that asking an image generator for a clock a…
- ☠TenniscorePleated skirts, polo shirts, visors and a suggestion of sweat — the Challengers look, wor…
- ☠Texas Hold 'Em DanceA line dance to Beyoncé's first country single, done at weddings, in supermarkets and by …
- ◐The RizzlerA small boy with sunglasses and a sideways look, introduced as Big Justice's friend and i…
- ☠The SubstanceA body-horror film about an ageing star and a younger self, which became the year's most-…
- ●The TrenchesWhere the mascots are launched and mostly die: the launchpads, the group chats, the ten-m…
- ☠The UnknownA villain — 'an evil chocolate maker who lives in the walls' — invented by an AI-written …
- ●Thinking ModeThe moment a chatbot pauses to 'think' before answering, shown as a spinner and a summary…
- ●Three Mile Island RestartThe September 2024 agreement in which Microsoft signed a twenty-year contract to buy the …
- ●ThroningDating someone for the status they lend you — the throne, not the person. One of a set of…
- ●Tiny GladeA building toy with no goals, in which walls, roofs and gardens grow into cottages and ca…
- ◐Tipsy (A Bar Song)A country song built on a 2004 rap hook — 'everybody at the bar getting tipsy' — which sp…
- ●Top HoldersThe wallet-distribution check: the list of a coin's largest holders and what share of sup…
- ☠Toys R Us Sora AdA one-minute origin story for the toy retailer, showing its founder as a child dreaming o…
- ↺Trader Joe's Mini ToteThe $2.99 miniature canvas tote that sold out across the US in March 2024, resold for hun…
- ●TrencherThe person: someone who spends their days in the trenches, buying coins minutes after lau…
- ☠Trump Cats and DucksA flood of AI images of Donald Trump cradling cats, marching with ducks, and wading throu…
- ●Trump Family Crypto (WLFI)A decentralised-finance venture announced in September 2024 with members of the Trump fam…
- ●Truth TerminalAn AI given an X account and a personality, which posted about a made-up religion, was gi…
- ☠Truth Terminal GrantThe moment a venture capitalist sent a reported $50,000 in Bitcoin to an AI chatbot's wal…
- ●Tuff'That's tuff' — cool, impressive, hard — spelled the way it sounds, as the 2024 complimen…
- ◐Turkish ShooterA Turkish pistol shooter who won silver with one hand in his pocket, no special glasses a…
- ●Twin'Twin' — a close friend, addressed as if related — from AAVE into general Gen Alpha use i…
- ☠Tyson vs PaulA fifty-eight-year-old boxer against a YouTuber, streamed to sixty million households, wi…
- ●UFO 50A collection of fifty complete games styled as the lost catalogue of a fictional 1980s co…
- ●UdioThe music generator launched in April 2024 by former DeepMind researchers, which the inte…
- ●Underconsumption CorePosting the things you already own — the old phone, the one pair of trainers, the half-us…
- ☠Very DemureVery mindful, very cutesy. Two weeks of joy, a trademark dispute, and White House use, in…
- ☠Video Game Voice Actors StrikeThe eleven-month SAG-AFTRA strike against the largest video game publishers, called on 26…
- ●Virtuals ProtocolA launchpad on Base where anyone could mint an AI agent with a token attached and let it …
- ☠Vision Pro GuyThe men filmed wearing a $3,500 headset on the subway, in a Tesla, and at a wedding, in t…
- ●Volume BotA program that trades a coin with itself to fake activity, so that the coin appears on 't…
- ◐WWDC 2024 Apple IntelligenceApple's June 2024 keynote at which it announced 'Apple Intelligence', a set of features w…
- ☠Waymo Chinatown BurningThe evening in February 2024 when a crowd in San Francisco's Chinatown surrounded an empt…
- ◐We Listen and We Don't JudgeA confession trend in which couples, friends or colleagues take turns admitting something…
- ●WebfishingA multiplayer fishing game with a chat box, a guitar and a cast of dogs and cats in hats,…
- ●Weighted VestThe vest full of small weights worn on walks by people who do not otherwise look like the…
- ◐WenA token made by splitting a single poem NFT into a trillion pieces and dropping them on a…
- ☠What Jennifer Did PhotosA Netflix true-crime documentary, released in April 2024, in which several photographs of…
- ◐What the Sigma'Erm, what the sigma?' — a SpongeBob edit in which Squidward's line is replaced with Gen …
- ◐What's Up BrotherA streamer's greeting — 'what's up brother!' with a jerked thumb — which became a catchph…
- ◐WhimsigothCelestial prints, velvet, a dark red lip, and the interior design of a 1990s witch — the …
- ☠Willy's Chocolate ExperienceA Wonka-themed event in a Glasgow warehouse, advertised with AI images of a wonderland an…
- ●Windows RecallThe Windows feature announced in May 2024 that photographs the screen every few seconds, …
- ☠Windows Recall BacklashThe reaction to Recall, a Copilot+ PC feature announced in May 2024 that would screenshot…
- ●WindsurfThe AI code editor launched by Codeium in November 2024 as a rival to Cursor, and famous …
- ●Winter ArcOctober to December reframed as a training montage: gym, no drinking, early nights, emerg…
- ●Wuthering WavesAn open-world action gacha game with a parry-heavy combat system, released in May 2024 an…
- ●Yamal 304A seventeen-year-old's celebration — fingers showing '304', his neighbourhood's postcode …
- ●Zenless Zone ZeroHoYoverse's urban action gacha of July 2024, set in a city called New Eridu with a bunny …
- ◐ZerebroAn AI agent on Solana that posted, made music and had a token, launched in November 2024.…
- ◐ai16zAn 'AI venture fund' on Solana whose fund manager was a language-model impersonation of M…
- ●noyb ChatGPT ComplaintsThe privacy group noyb's GDPR complaints about ChatGPT's false statements about real peop…
- ☠o1OpenAI's first 'reasoning' model, which paused to think before answering and hid its thin…
- ☠o3The reasoning model OpenAI announced in December 2024 with a reported 87.5 per cent on th…
Peaked in 2024 253
- ●4B MovementThe South Korean feminist stance of the four 'no's — no dating, marriage, sex or children…
- ●AGIArtificial general intelligence — a machine that can do any intellectual task a human can…
- ●AGI ClauseThe provision in the Microsoft–OpenAI agreement under which Microsoft's licence covered o…
- ●AI PCThe marketing category Intel launched in December 2023 for laptops with a neural processi…
- ●ARC-AGIA set of little grid puzzles, colour the cells according to a rule shown in a few example…
- ●AWS BedrockAmazon's answer to the Azure OpenAI Service, announced in April 2023: a menu of other peo…
- ◐Adidas SambaA 1950s football trainer that became the shoe of 2023–24 — on every street, every influen…
- ●Airdrop FarmingDoing small tasks on a new platform in the hope of being given something later — the inte…
- ●Alex HormoziA business influencer with a nose ring, a beard, and a specific format — big captions, a …
- ●Alignment (AI)The problem of making an AI system want what its makers want, or at least do it. Stuart R…
- ●Amazon–Anthropic DealAmazon's investment in Anthropic, announced at up to $4bn in September 2023 and doubled t…
- ●Andersen v Stability AIThe artists' class action, led by illustrator Sarah Andersen with Kelly McKernan and Karl…
- ●Ape InTo buy without thinking — like an ape, or like a person who has decided that thinking is …
- ●Apu Apustaja'Help Helper' — a badly drawn, innocent, worried Pepe from a Finnish board, who says thin…
- ●Arc'teryxA Canadian technical-jacket brand with a bird logo, which became a status symbol in 2023 …
- ◐BalletcoreWrap cardigans, leg warmers, ribbons, and a ballet flat with a satin bow, worn by people …
- ●Bandit HeelerThe father in Bluey — a cartoon dog who plays every game, never phones it in and occasion…
- ●Bento GridA layout of boxes of different sizes, like a Japanese lunch tray, which became the design…
- ☠Biden AI Executive OrderExecutive Order 14110, signed by Joe Biden on 30 October 2023, the longest executive orde…
- ●Bitcoin OrdinalsA numbering scheme for individual satoshis, published by the developer Casey Rodarmor in …
- ●Bitter LessonRich Sutton's 2019 observation, in a page and a half, that seventy years of AI research s…
- ●Blox FruitsA Roblox action game loosely modelled on the anime One Piece, released in January 2019 an…
- ●Blud'Blood' — mate, bro — from London slang into international TikTok use by 2023, where 'blu…
- ◐BonesmashingHitting your own face with a hammer or a bottle to encourage bone growth — a looksmaxxing…
- ●BonkA Shiba Inu with a baseball bat — the 'bonk' of the old doge-hitting-doge meme — airdropp…
- ●Bottle Job SeasonA whole season of bottling rather than one match: a title challenger that leads for month…
- ●Brawl StarsA top-down arena shooter of three-player teams, short matches and dozens of characters ca…
- ●Brazilian PhonkPhonk's faster, louder Brazilian cousin — funk samples, a siren, a beat that sounds like …
- ◐Buckshot RouletteRussian roulette with a shotgun, a dealer with a face, and a set of items, made by one de…
- ●C2PAThe industry standard for attaching a signed history to an image or video, saying which c…
- ●Call ChannelA Telegram channel whose entire output is coins: a name, a contract address, sometimes a …
- ◐CameramanThe faction in Skibidi Toilet with cameras for heads, who fight the toilets on humanity's…
- ●Canthal TiltThe angle of the corners of the eyes — positive is attractive, negative is not, according…
- ●Carnivore DietEating only meat — steak, eggs, butter, nothing green — as a diet and a personality, popu…
- ●CerebrasThe chip company that makes a processor the size of a dinner plate, the Wafer-Scale Engin…
- ●Certainly!The chatbot's favourite first word — 'Certainly! Here is…' — as the tell that a text was …
- ●Chain of ThoughtAsking a model to show its working before it answers, which makes it get more answers rig…
- ●Character.AIThe site where users build chatbots with personalities, talk to anime characters, therapi…
- ●ChatThe audience, addressed as a single person, by people who are not streaming. Linguists ha…
- ●Chat, Is This RealAsking the imaginary audience — 'chat' — whether something is real, as if life were a str…
- ●ChatGPT WrapperA product that is a chatbot with a different logo — the dismissal of every AI start-up of…
- ●CheapfakeA manipulated video made with cheap tools — slowing, cropping, re-captioning, selective e…
- ☠Chipi Chipi Chapa ChapaA cat swaying to a 2003 Chilean children's song, edited in December 2023, which was the s…
- ●Clearview AI FinesThe regulatory pursuit of Clearview AI, the facial-recognition firm that scraped billions…
- ●Clip FarmingStreaming only to produce moments that will travel. The point at which the live stream be…
- ●Coffee BadgingGoing into the office long enough to badge in, get a coffee and be seen, then leaving to …
- ●CohereThe Toronto lab founded in 2019 by Aidan Gomez, one of the eight authors of the Transform…
- ●Cold PlungeGetting into very cold water on purpose, filming your face, and describing the benefits a…
- ●Community NotesCrowd-written corrections that appear under a post, which became a meme in their own righ…
- ●Connections (NYT)A daily puzzle of sixteen words to be sorted into four groups of four, launched by The Ne…
- ●Context WindowThe amount of text a model can hold in mind at once, measured in tokens: prompt, conversa…
- ●CookedFinished, doomed, beyond help. Applies to a person, a country or a group project with equ…
- ◐CoquetteRibbons, lace, and a bow on anything that would hold still. Peaked when the bows reached …
- ●Custom GPTsThe feature that let ChatGPT Plus subscribers make their own chatbot by describing it, la…
- ●CybertruckA stainless-steel wedge that arrived in November 2023 and became, within a year, the inte…
- ☠DALL-E 3The image model OpenAI built into ChatGPT in October 2023, so that you described the pict…
- ●DEX ScreenerA chart site that indexes every pair on every decentralised exchange, with a trending col…
- ●Dark ArtsTime-wasting, tactical fouls, feigned injuries and the long walk off when substituted: th…
- ●Data BrokerA company you have never heard of that buys, merges and sells what is known about you — a…
- ●Data PoisoningCorrupting a model by corrupting what it learns from: planting examples in the training s…
- ●Dead Internet TheoryThe claim that most of the web is now machines talking to machines. Filed here without ed…
- ●DegenShort for degenerate — a gambler, self-described, who buys things at 3 a.m. and calls it …
- ●DegenVCA memecoin collective of thirty-odd degens that started in 2021 as a tight friendship aro…
- ◐Delulu Is the Solulu'Delusion is the solution' — the motto of the delulu era: believe it hard enough and it c…
- ●Demis HassabisDeepMind's co-founder and chief executive, a former chess prodigy who worked on the game …
- ◐Doom SpendingBuying things to feel better about the news — the retail form of doomscrolling — named in…
- ●Dress to ImpressA Roblox game — a theme, five minutes, a runway — that became the fashion contest of a ge…
- ●Dumb PhoneA phone that only calls and texts, chosen on purpose — the dumb phone — a joke name from …
- ●DupeA cheaper copy of an expensive thing, bought proudly — the dupe — which went from a secre…
- ●EU AI ActThe European Union's risk-tiered AI law, proposed in April 2021 before ChatGPT existed, r…
- ●ElevenLabsThe voice cloning and text-to-speech company whose beta opened in January 2023 and was us…
- ●Elf on the Shelf DiscourseThe December argument about the surveillance doll, the parents who forgot to move it, and…
- ●Engagement BaitA post designed to make you reply — 'tag a friend who', 'wrong answers only', a deliberat…
- ●Engagement FarmingPosting whatever produces replies — polls, wrong opinions, 'name a better one', an image …
- ●EnshittificationThe three-act decay of a platform: good to users, then good to business customers, then g…
- ☠Eras TourA twenty-one-month tour that moved the economy of every city it visited, produced a film,…
- ●Erewhon SmoothieThe celebrity-branded smoothies sold at Erewhon, the Los Angeles grocer where a drink cos…
- ●Erm'Erm' — the hesitation, typed and said with a specific pursed-lip disapproval — as the 20…
- ◐FE!NThe word 'fiend', shouted about forty times in a row on a 2023 Travis Scott track and the…
- ●Fair LaunchA launch with no pre-sale, no insiders and no allocation — everyone starts at zero — as a…
- ●Feel the AGIA chant Ilya Sutskever was reported to have led at OpenAI events, described in a November…
- ●Fei-Fei LiThe Stanford professor who built ImageNet, the 14-million-image dataset released in 2009 …
- ☠Finish the StoryCody Rhodes's catchphrase across fifteen months of WWE storyline — 'finish the story', wi…
- ●Frame PerfectTimed to a single frame of video — one sixtieth of a second — and, since the 2020s, the c…
- ◐Friendship BraceletsBeaded bracelets with song titles, made at home and traded at the stadium with strangers …
- ●Frontier ModelThe most capable models at any given moment, the ones at the edge of what is possible, an…
- ●Function CallingThe feature that lets a model do things rather than say things: a developer describes som…
- ◐G-Man ToiletThe head of Half-Life's G-Man in a toilet, as the villain of Skibidi Toilet — a 1998 vide…
- ●GPTBotOpenAI's web crawler, announced in August 2023 with instructions for blocking it in robot…
- ●GPU Rich / GPU PoorThe division of the AI world into those with tens of thousands of H100s and those without…
- ●GachaPaying for a random chance at a character, from Japanese capsule toys to the phone games …
- ●Geoffrey HintonThe Toronto researcher called the godfather of deep learning, co-author of the backpropag…
- ●GlazingExcessive, unearned praise — and, from April 2025, the word for what a chatbot does when …
- ●Goodhart's Law (AI)When a measure becomes a target, it stops being a good measure. An economist's remark abo…
- ●Google DeepMindThe London lab founded in 2010 by Demis Hassabis, Shane Legg and Mustafa Suleyman, bought…
- ●Google I/O AI CountThe internet's habit of counting how many times Google said 'AI' during its I/O keynote, …
- ●Gorilla TagA VR game in which you are a gorilla, you have no legs, and you move by flapping your arm…
- ●GroqThe chip company founded in 2016 by a designer of Google's TPU that built an inference ch…
- ●GuardrailsWhatever stands between a model and the thing it should not do: filters on the input, cla…
- ◐GyattAn exclamation at a large backside, from a streamer's pronunciation of 'goddamn', which b…
- ●Hallucinate (Verb)To make something up confidently, of a machine — and, from 2024, of a person: 'he halluci…
- ●HallucinationA confident false statement by a machine. The term the field chose, and the term the fiel…
- ●Hear Me Out CakeThe party game where each guest brings a cardboard cut-out of a character or object they …
- ●HokaA maximalist running shoe with a sole like a mattress, worn by runners for the cushion an…
- ●Honkai: Star RailA turn-based gacha role-playing game set on a space train, from the studio behind Genshin…
- ●HopecoreEdits of strangers helping strangers, soldiers coming home, dogs being reunited and quote…
- ●Hugging Face HubThe website where models, datasets and demos live, run by a company named after an emoji,…
- ●Human in the LoopThe requirement that a person checks, approves or can override what an automated system d…
- ☠Humane (Company)The company founded in 2018 by two former Apple designers that raised around $230m, kept …
- ☠Humane PinA badge that projected a screen onto your hand and answered questions slowly, sold as the…
- ●Hunter EyesDeep-set, hooded eyes with a positive tilt — the looksmaxxing ideal, as opposed to 'prey …
- ●I Can't Assist With ThatThe chatbot's standard refusal, 'I'm sorry, but I can't assist with that', lifted from sc…
- ●Ignore All Previous InstructionsA command aimed at any account that seems automated, to make it write a poem instead. An …
- ●Influencer BoxingYouTubers fighting YouTubers in a boxing ring, for money, in front of an audience who had…
- ●Jan LeikeThe alignment researcher who co-led OpenAI's Superalignment team with Ilya Sutskever from…
- ●JellycatThe London soft-toy brand — a smiling aubergine, a bashful bunny, a croissant with a face…
- ●Jensen HuangNvidia's co-founder and only chief executive, born in Taiwan, who washed dishes at Denny'…
- ●Jensen's Leather JacketThe black leather jacket Jensen Huang wears to every keynote, every interview and, by pub…
- ●John SchulmanAn OpenAI co-founder, the author of the reinforcement-learning algorithm PPO and the rese…
- ●JortsJean shorts, long and baggy, rehabilitated in 2023 from a dad joke to the summer's shorts…
- ●KOL'Key opinion leader' — the marketing term for influencer, adopted by the mascot scene as …
- ☠Kane Trophy CurseThe joke that Harry Kane could not win a trophy — not at Spurs, not at Bayern in his firs…
- ●Kelce SwiftA pop star at a football game, a camera on her every time he did anything, and a season o…
- ●KickThe streaming platform that offered a 95/5 split and a lot of money to Twitch's biggest n…
- ☠Kroos PassThe slow-motion, orchestral fan edit of Toni Kroos rolling a fifty-yard pass onto a teamm…
- ●LP BurnedThe claim that a coin's liquidity pool tokens have been destroyed or locked, so that the …
- ●LarpTo pretend to be something one is not, in the trenches specifically to claim to be a deve…
- ●LeBron GlazingThe 2023–24 TikTok phenomenon of teenage boys posting worshipful LeBron James edits — slo…
- ●Lil PudgysThe smaller, cheaper sibling collection to Pudgy Penguins: 22,222 little penguins minted …
- ●Little TreatThe small purchased reward — an iced coffee, a pastry, a candle — framed as therapy and p…
- ●LlamaMeta's model family, released to researchers on request in February 2023 and to everyone …
- ●LooksmaxxingOptimising your face by any available method. The vocabulary of a very unhappy forum, wor…
- ●LoreA person's backstory, treated like a game's. Everyone has lore now; some of it is dark, s…
- ●Lore DropA sudden reveal of backstory — a game's, a streamer's, a friend's — 'lore drop' as the ph…
- ●Mad LadsTen thousand illustrated characters minted through the Backpack wallet in April 2023, sol…
- ●Mariah Carey DefrostingThe joke that Mariah Carey is frozen for eleven months and thaws on 1 November to sing th…
- ●Mechanistic InterpretabilityThe attempt to reverse-engineer what a neural network is doing by looking inside it, neur…
- ●Meta AI (FAIR)Facebook's research lab, founded in December 2013 with Yann LeCun as its first director a…
- ◐MewingPressing your tongue to the roof of your mouth to improve your jawline, and the gesture f…
- ●MicrocapA coin with a tiny market value, in memecoin usage anything from a few thousand dollars t…
- ●Microsoft CopilotThe name Microsoft gave to Bing Chat in November 2023 and then to the assistant in Window…
- ●Millennial GrayGrey laminate, grey walls, a grey sofa, a 'live laugh love' sign and a barn door in a fla…
- ●Mint Authority RevokedThe Solana trust checkbox: confirmation that whoever created a token has given up the abi…
- ●Mira MuratiOpenAI's chief technology officer through the ChatGPT years, named interim chief executiv…
- ●Mistral AIThe Paris lab founded in 2023 by three researchers from DeepMind and Meta that raised a €…
- ◐MixtralThe Mistral model of December 2023 that made 'mixture of experts' a phrase civilians used…
- ●Mixture of ExpertsA model built as a committee: many sub-networks, the experts, with a small router that se…
- ●Model CollapseWhat happens when models train on the output of other models: a slow blurring, like a pho…
- ●MogTo be so much better-looking than someone that they visibly lose. Applied to people, cars…
- ◐Mog CoinA cat in sunglasses, launched on Ethereum in July 2023 and named after mogging, the looks…
- ●Monopoly GoA phone game with the board game's name, a dice-roll timer and a sticker-collecting layer…
- ☠Musk Dogecoin Manipulation LawsuitA proposed class action filed in June 2022 by a Dogecoin holder accusing Elon Musk and Te…
- ◐Nah I'd WinGojo's answer to whether he could beat the strongest enemy in Jujutsu Kaisen, which becam…
- ●Noam ShazeerThe Google engineer who joined in 2000, co-wrote the Transformer paper in 2017, built ear…
- ●NodeMonkesTen thousand pixel monkeys inscribed on Bitcoin in the first weeks of Ordinals, February …
- ◐Not By AI BadgeA small rectangular badge reading 'Written by Human, Not by AI' or 'Painted by Human, Not…
- ●NotebookLMGoogle's tool for uploading your own documents and asking questions of them, launched qui…
- ●Nothing Ever HappensThe doomer's serenity prayer: whatever the headline, nothing ever happens. Posted under e…
- ●Nuh UhA child's 'nuh uh' — the refusal — as a sound, laid over any video of denial: the dog tha…
- ●NvidiaThe graphics-card company founded at a Denny's in 1993 that spent twenty years making gam…
- ●Nvidia GTCNvidia's annual developer conference, held since 2009 and for a decade a technical event,…
- ☠Ohio Skibidi GyattThe nonsense string of Gen Alpha words — 'Ohio skibidi gyatt rizz sigma fanum tax' — reci…
- ●Old HeadAn older person — 'old head' — who has opinions about the current version of things and a…
- ●One More GameThe lie that precedes the next three hours — 'one more game' — as old as multiplayer and …
- ●OppAn opponent, an enemy, a rival — 'opp', plural 'opps' — from Chicago drill English around…
- ●Ozempic FaceThe gaunt, hollowed look of rapid weight loss on the new injectable drugs, named in Janua…
- ●Payola DiscourseThe stan-Twitter argument that a rival's hit is 'payola' — paid radio play, paid playlist…
- ●Peak FictionThe highest praise the anime internet has — 'this is peak fiction' — applied to Frieren, …
- ◐Pilates PrincessAn aesthetic more than an exercise: matching set, slicked bun, a reformer class at 7 a.m.…
- ●Pity SystemThe guarantee that, after enough failed pulls, you get the thing — the mechanism that mak…
- ●PoeQuora's app for talking to many models through one subscription, launched in December 202…
- ◐Power SlapSlap fighting as a televised league — two people, a table, one slap each, no defence allo…
- ●Prompt (Verb)To ask a machine for something, in the specific way machines require — 'I prompted it thr…
- ●Protein GoalsThe daily grams of protein one is trying to hit, announced as though it were a personal b…
- ●Pudgy PenguinsRound penguins in hats that began as avatars in 2021, nearly died in the crash, and came …
- ●Pudgy ToysPlush penguins on a Walmart shelf, each with a code that unlocked a character in an onlin…
- ●QuantisationShrinking a model by storing its weights in fewer bits, sixteen down to eight or four, so…
- ●QuishingPhishing by QR code — quishing — in which a sticker on a parking meter or a code in a PDF…
- ●RAGRetrieval-augmented generation: look things up first, then let the model answer. Document…
- ●Rabbit Hole (Deco*27)A 2023 Vocaloid track whose derivative animated version, made by channelcastation, went v…
- ◐Rabbit Inc.The company behind the R1, a $199 orange gadget announced at CES in January 2024 with a '…
- ●Ranked AnxietyThe dread of playing a competitive mode where the number goes down — so severe that playe…
- ●Raw MilkUnpasteurised milk, sold on TikTok as a cure for allergies, gut problems and modernity in…
- ●Reddit Story VoiceA synthetic voice reading a Reddit post — 'am I the asshole for…' — over game footage, as…
- ◐RizzlerOne who has rizz — charm — used with maximum irony about someone who does not, and later …
- ●Royal MatchA match-three puzzle of a king in mild peril, made in Istanbul, that overtook Candy Crush…
- ●RugcheckA screening site for Solana tokens that reports the things a buyer is supposed to check b…
- ●Sam SulekA very large college student filming long, calm gym vlogs from his car, whose size, diet …
- ●SatisfactoryA first-person factory game on an alien planet, released into early access in March 2019 …
- ●Scaling LawsThe finding that a language model's error falls in a smooth, predictable line as you add …
- ●Seed OilsSunflower, canola, soybean and their relatives, recast by a corner of wellness Twitter as…
- ●Send ItTo buy without thinking about it. Borrowed from skiers and skaters, for whom it means com…
- ●ShrinkflationThe product staying the same price while quietly getting smaller — 'shrinkflation' — coin…
- ●SideloadingInstalling an app from outside the official store — a term the phone industry used from t…
- ◐Sigma FaceThe expression — jaw set, eyes forward, no reaction — associated with the sigma male edit…
- ●Situationship AnniversaryThe date on which a non-relationship began, marked ironically by one party — 'happy one y…
- ●Skeet (Bluesky)A post on Bluesky, named by users as a 'skeet' — sky tweet — against the explicit wishes …
- ◐SkibidiAn intensifier with no fixed meaning, derived from a series about heads in toilets. The p…
- ◐Skibidi ToiletA web series of heads in toilets singing at cameramen, made in Source Filmmaker, which be…
- ●Slay the PrincessA visual novel in which a narrator tells you to go into a cabin and kill a princess, and …
- ●Sludge ContentA video split into panels — a film clip, a satisfying-slime video, a subway surfer — so t…
- ●Soft RugA rug pull done slowly: the creators do not steal, they just stop — the account goes quie…
- ●Sol's RNGA Roblox game in which the player presses a button and receives an 'aura' with a stated r…
- ◐Sonny AngelA small naked cherub doll with a fruit or animal for a hat, from a Japanese company in 20…
- ●Spooky Month CountdownThe September ritual of counting down to October with a specific cartoon — 'it's spooky m…
- ●Spotify Wrapped DiscourseThe first week of December, when everyone posts their listening statistics and argues abo…
- ●Standing on BusinessHandling your responsibilities, defending your position, not backing down — AAVE from the…
- ☠Stanley CupA forty-ounce tumbler with a handle, fought over in car parks. The last product that peop…
- ●Stardew ValleyA farming game built by one person over four and a half years in Seattle because the Harv…
- ●Subscription TrapA 'free trial' that quietly becomes a monthly charge, buried in a checkout you did not re…
- ●Subway Surfers GameplayFootage of a 2012 mobile game running underneath any video — a Reddit story, a court clip…
- ●Sundar PichaiGoogle's chief executive, who called the company 'AI-first' in 2016, was reported to have…
- ●SunoThe music generator that makes a whole song with vocals from a text prompt, launched publ…
- ●SwicySweet plus spicy — 'swicy' — the food-marketing adjective that turned hot honey, chilli m…
- ●SybilOne person running many wallets to collect an airdrop many times over, and the word proje…
- ●Synthetic DataTraining data that a model made up: textbook-style explanations written by GPT-4 to train…
- ●System PromptThe hidden instructions a company puts in front of every conversation: who the model is, …
- ●Taproot WizardsA crude wizard drawing from a 2013 Bitcoin forum meme, inscribed in February 2023 as a ne…
- ●Task ScamA job scam in which the 'work' is clicking to rate products or 'optimise' listings, small…
- ●Telegram Deepfake BotsThe network of Telegram bots, first documented by a research firm in October 2020, that t…
- ●TemuA shopping app that spent enough on adverts to be inescapable in 2023–24, sold things for…
- ●TensorA Solana marketplace built for traders rather than collectors — sweeping, bidding and cha…
- ◐TensoriansThe pixel-faced collection issued by the Solana marketplace Tensor in mid-2023, sold to t…
- ●The Amazing Digital CircusAn independent animated pilot on YouTube about people trapped in a cartoon world, which r…
- ●The Most Mysterious Song on the InternetA new wave song recorded off German radio in 1984, believed to be by a European band, wit…
- ●The Strongest BattlegroundsA Roblox fighting game built on One Punch Man in all but name, in which players pick a he…
- ●Therapy SpeakThe clinical vocabulary of therapy — boundaries, holding space, trauma, triggered — used …
- ●TikTok ShopThe moment the app started selling things in the feed — the orange cart, the live shoppin…
- ●TipflationThe spread of the tip prompt to places tips had never been — the self-checkout, the baker…
- ◐Titan SpeakermanA skyscraper-sized speaker-headed fighter from Skibidi Toilet, and the series' most-drawn…
- ◐Toilet Tower DefenseA Roblox tower-defence game built on Skibidi Toilet, the YouTube series of singing heads …
- ●Token (AI)The unit a language model actually reads and writes: not a word, not a letter, but a chun…
- ●ToshiA blue cartoon cat named after Coinbase chief executive Brian Armstrong's own cat, itself…
- ●Trading BotsThe tools that replaced wallets in the trenches: Telegram bots such as BonkBot and Trojan…
- ●TradwifeA woman performing traditional homemaking — bread, aprons, deference — for a camera, as c…
- ●Twitch ChatThe scrolling column beside a stream, with its own language, emotes and personality — 'ch…
- ●UK AI Safety InstituteThe British body announced at the Bletchley summit in November 2023 as the first state-ba…
- ●Unsubscribe HellThe experience of trying to leave a subscription that was one click to join — a phone lin…
- ☠Water DanceThe hip-roll and water-pour choreography from Tyla's 'Water', which made a South African …
- ●WembanyamaA French basketball player so tall and so unlike anything before him that the internet de…
- ●Wen TokenThe airdrop beg. Posted under every announcement by a project that has not yet issued a t…
- ◐Whatever PodcastA podcast in which a host and a panel of young women argue about body counts, standards a…
- ●Womp WompThe sound of a sad trombone, typed — 'womp womp' — as the reply to any complaint the repl…
- ◐WonyoungismA self-improvement aesthetic named after IVE's Jang Wonyoung, in which the goal is to be …
- ●X PremiumThe subscription that Twitter Blue became when Twitter became X in July 2023, sold in Bas…
- ●Yann LeCunMeta's chief AI scientist, inventor of the convolutional network that read cheques in the…
- ●YappingTalking too much, at length, about nothing — 'bro is yapping' — a word that was always th…
- ●YouTube ShortsYouTube's vertical short-video feed, launched as a beta in India in September 2020 during…
- ●ZestyFlamboyant, camp, a bit much — 'zesty' — as the 2022–24 word among teenagers for a man wh…
- ●Zone 2Exercising at a heart rate where you can still talk — the easy jog — reframed by longevit…
- ●Zuckerberg's Open-Weights TurnMeta's decision, from July 2023, to release its Llama models with downloadable weights an…
- ●dogwifhatA Shiba Inu in a pink knitted beanie, photographed years earlier, and the joke that the h…
- ●v0Vercel's tool for generating a web page from a sentence, launched in October 2023 and the…
Died in 2024 176
- ☠9.11 vs 9.9A July 2024 wave of screenshots in which leading chatbots, asked which number is bigger, …
- ☠A Difficult Game About ClimbingA climbing game in which each hand is controlled by a mouse button and a slip means a fal…
- ☠AI Detector ConstitutionThe screenshot, circulated widely in 2023, of an AI-writing detector rating the US Consti…
- ☠AI HandsSeven fingers, fused knuckles, the tell. Fixed in the models within eighteen months, whic…
- ☠AI Presidents GamingShort videos in which cloned voices of Joe Biden, Donald Trump and Barack Obama bicker ov…
- ☠AI SinatraA cloned Frank Sinatra crooning gangsta rap, 2010s pop and video-game themes in a swing a…
- ☠AdeptThe agent startup founded in 2022 by ex-Google and ex-OpenAI researchers, including two a…
- ☠Adobe Terms BacklashThe week in June 2024 when Adobe forced users to accept updated terms that appeared to gi…
- ☠Air Canada Chatbot RulingA Canadian tribunal's ruling, in February 2024, that Air Canada had to honour a bereaveme…
- ↺Animal Crossing: Pocket CampThe phone version of Animal Crossing, a campsite where the player collected furniture and…
- ☠Anita Max WynnDrake's gambling alter ego — 'I need a max win' — announced on a stream, printed on a hat…
- ☠Apple DanceA hand-choreography to Charli XCX's 'Apple', invented by a fan, learned by the artist, an…
- ☠Arcane Season 2The second and final season of the League of Legends show, released in three parts in Nov…
- ☠Arup Deepfake Video CallA fraud disclosed by Hong Kong police in February 2024 in which a finance employee at the…
- ☠Astro Bot WinsA cheerful platformer about a small robot won Game of the Year over the year's grim epics…
- ☠BBL DrizzyA beat built on an AI-generated soul song mocking Drake, released for anyone to rap over …
- ☠Baby ReindeerA comedian's dramatisation of being stalked, which became the most-watched thing of April…
- ☠Ballon d'Or BoycottA football club learning its player would not win the award and refusing to attend the ce…
- ☠BardGoogle's first public chatbot, announced in a hurry in February 2023 with a promotional p…
- ☠Bed RottingStaying in bed all day, rebranded as wellness. Named by TikTok, diagnosed by the newspape…
- ☠Beige FlagA partner's trait that is neither good nor bad, just odd. Two weeks of charming specifics…
- ☠Biden RobocallA recorded phone call, sent to New Hampshire voters two days before the January 2024 prim…
- ☠Black Myth Wukong DiscourseThe arguments around a Chinese action game that sold ten million copies in three days: ab…
- ☠Blackwell DelayThe August 2024 report that Nvidia's Blackwell chips were delayed by three months or more…
- ☠BloketteBlokecore with a ribbon: a football shirt, a pleated skirt, a bow in the hair. The 2023 f…
- ☠Bluey The SignA twenty-eight-minute special episode of a children's cartoon about a house being sold, w…
- ☠Bookshelf WealthA lived-in room full of well-read books, art leaning on the shelves and a general sense o…
- ☠Boy MathThe retort to girl math: 'boy math is having a 5'11 height and rounding to 6 foot', 'boy …
- ☠Brat GreenA specific acid green — Pantone 3570 C, roughly — from an album cover, which became the c…
- ☠Brat SummerA shade of green and a permission to be a mess. Ended when a presidential campaign change…
- ☠Buff Peter GriffinPeter Griffin from Family Guy, added to Fortnite as a muscular gym-bro version of himself…
- ☠Bumble Celibacy AdA dating app's billboards telling women 'a vow of celibacy is not the answer', which the …
- ☠Cardboard BedsThe recyclable cardboard beds in the Olympic village, rumoured to be 'anti-sex' and teste…
- ☠Chamoy PickleA large pickle coated in chamoy, wrapped in a fruit roll, with a lollipop inside — a Texa…
- ↺ChecoSergio 'Checo' Pérez, as F1 Twitter's favourite subject — the Mexican fan army, the 'Mini…
- ☠Chipi Chipi Chapa ChapaA cat swaying to a 2003 Chilean children's song, edited in December 2023, which was the s…
- ☠Colosseum SharksA flooded Colosseum full of sharks, in a film set in ancient Rome, and the historians who…
- ☠ConcordA hero shooter that took eight years and a reported nine figures to make, launched to a f…
- ☠Content WarningA co-op horror game in which you film monsters for views, released free for one day on Ap…
- ☠Cruise SuspensionThe end of Cruise, General Motors' driverless taxi service, which began on 2 October 2023…
- ☠CryptoZooA game promised by Logan Paul in 2021 in which buyers of 'egg' NFTs would hatch and breed…
- ☠DPD Chatbot SwearingThe afternoon in January 2024 when a customer trying to find a parcel persuaded the deliv…
- ☠Dear Sydney AdA Google advert in which a father uses Gemini to write his young daughter's fan letter to…
- ☠Devin Demo ControversyThe launch of Devin, announced by the startup Cognition in March 2024 as 'the first AI so…
- ☠DolletteLace, bows, ballet flats, a locket, Lana Del Rey, and a face arranged to look like a Vict…
- ☠Downtown GirlOversized leather jacket, mini skirt, headphones, a paper coffee cup, a film camera and a…
- ☠Dune Popcorn BucketA sandworm-shaped popcorn bucket with a mouth, sold for Dune: Part Two, that looked like …
- ☠Eat One Rock a DayA search summary's advice that geologists recommend eating one small rock a day, sourced …
- ☠Eclectic GrandpaAn aesthetic of cardigans, loafers, corduroy and a hat you are too young for — the grandf…
- ☠Elden Ring DLC DifficultyThe week in June 2024 when the internet argued about whether a video game was too hard, o…
- ☠Elf.TechGrimes's response to the AI cover wave: a public offer, days after the AI Drake song, to …
- ☠Eras TourA twenty-one-month tour that moved the economy of every city it visited, produced a film,…
- ☠Eurovision 2024A contest year remembered for Croatia's 'Rim Tim Tagi Dim', a Finnish man in denim briefs…
- ☠Facebook Slop StudyA March 2024 study of more than a hundred Facebook pages posting AI-generated images, whi…
- ☠Fanum TaxTaking a portion of a friend's food, named after a streamer who did. Died when it appeare…
- ☠Finish the StoryCody Rhodes's catchphrase across fifteen months of WWE storyline — 'finish the story', wi…
- ☠FreysaA game: an AI holding a prize, instructed never to release it, and a crowd paying per mes…
- ☠FridgescapingArranging the inside of your refrigerator like a shop window — flowers in vases, fruit in…
- ☠GPT-3The 175 billion parameter model whose paper arrived in May 2020 and whose API arrived in …
- ☠GPT-3.5The name OpenAI gave to the models that powered the first ChatGPT and the text-davinci-00…
- ☠GameStop NFT MarketplaceThe retailer's own NFT marketplace, launched in July 2022 at the request of a shareholder…
- ☠Garten of BanbanA mascot-horror game about a kindergarten of colourful monsters, made quickly and sequell…
- ☠Gemini Historical FiguresA week in February 2024 when a chatbot, asked for historical figures, produced them in ev…
- ☠Gemini Please Die MessageA conversation in November 2024 in which Google's Gemini, being asked routine questions a…
- ☠Gen Z Boss and a MiniA chaotic office-intro video — camera shaking, everyone introduced by rhyme, 'Gen Z boss …
- ☠Girl DinnerA plate of unrelated snacks eaten standing up, briefly elevated to a cuisine. Killed by f…
- ☠Girl MathReasoning that anything bought in cash was free. Written up as a financial-literacy crisi…
- ☠GlickedThe attempted sequel to Barbenheimer: Gladiator II and Wicked on the same weekend, portma…
- ☠Glue on PizzaA search engine recommending non-toxic adhesive as a pizza topping, sourced from an eleve…
- ☠Golden Gate ClaudeA version of Claude, available for a day in May 2024, in which the internal feature for t…
- ☠Golden Retriever BoyfriendThe happy, loyal, uncomplicated man — enthusiastic, a bit dim, good with your friends — a…
- ☠Goodbye Meta AIA block of text that spread through Instagram Stories in September 2024, beginning 'Goodb…
- ☠Google PodcastsA podcast app that did the job, retired so that podcasts could be shown inside a music ap…
- ☠GraphcoreThe Bristol chip company founded in 2016 to build the IPU, a processor designed for machi…
- ☠HarryPotterObamaSonic10InuA name assembled from four unrelated things and a suffix, as a parody of every mascot nam…
- ☠Hawk TuahA street-interview answer that made a woman famous for one onomatopoeia. Lasted six month…
- ☠Hawk Tuah RugThe Hawk Tuah girl's mascot, launched in December 2024 and collapsed the same evening, ta…
- ☠Her TweetThe single-word post Sam Altman published on 13 May 2024, the day OpenAI demonstrated a v…
- ↺Hi-Fi RushTango Gameworks' rhythm action game, announced and released on the same day in January 20…
- ☠Hot Rodent BoyfriendA summer-2024 type: the sharp-featured, slightly furtive, rat-adjacent man — Jeremy Allen…
- ☠Hurricane Helene Puppy GirlA generated image of a small girl in a life vest, crying and clutching a puppy in a rescu…
- ☠I'm Just KenA power ballad about being the second lead, from Barbie, which became an anthem for anyon…
- ☠ICQThe first instant messenger, with numbers instead of names and the uh-oh. Lasted twenty-e…
- ☠Inflection AIThe company behind Pi, a 'personal AI' chatbot launched in May 2023 that was kind, patien…
- ☠JJK Ending DiscourseThe final chapter of Jujutsu Kaisen, and the internet's week of deciding it was rushed, f…
- ☠Jeo BodenThe misspelt Joe Biden coin on Solana, launched in March 2024 as the counterpart to Dolan…
- ☠Joker 2 FlopA sequel to a billion-dollar film that was a musical, mostly, and was received by its own…
- ☠Jupiter JUP AirdropSolana's largest airdrop of the year: around one billion JUP tokens, reported at 10 per c…
- ☠Just Looking Like a WowA Delhi boutique owner's live sales pitch — 'so beautiful, so elegant, just looking like …
- ☠Just Walk Out WorkersThe April 2024 report that Amazon's 'Just Walk Out' shops, where cameras were said to tal…
- ☠KabosuThe Shiba Inu in the Doge photograph, rescued from a shelter by Atsuko Sato in Sakura, Ja…
- ☠Kamala Coconut Tree'You think you just fell out of a coconut tree?' — a year-old clip of a speech about cont…
- ☠Kamala CoinsThe wave of tokens launched in the hours after Joe Biden withdrew and endorsed Kamala Har…
- ☠Kate Middleton Edited PhotoA photograph released by Kensington Palace on Mother's Day 2024, amid speculation about t…
- ☠KenergyThe specific, cheerful, slightly hollow male energy of Ryan Gosling's Ken — Kenergy — as …
- ☠Kenough'I am Kenough' — the hoodie Ken wears at the end of Barbie, and the word that spread as a…
- ☠Kim Kardashian: HollywoodA celebrity-simulator game in which the player climbs from E-list to A-list by attending …
- ☠Kroos PassThe slow-motion, orchestral fan edit of Toni Kroos rolling a fifty-yard pass onto a teamm…
- ☠Late Night with the Devil AI ImagesThe discovery, ahead of its March 2024 release, that the horror film Late Night with the …
- ☠Latte MakeupWarm browns, bronze, a lip the colour of milky coffee — the beauty trend of late summer 2…
- ☠LeFootA memecoin built around a photograph of LeBron James's bare foot. The site promised nothi…
- ☠Legging LegsA term for the kind of legs that 'suit' leggings — a body standard dressed as a fashion t…
- ☠LinkedIn Training Opt-OutThe September 2024 discovery that LinkedIn had begun using members' posts and profile dat…
- ☠Llama 2The Meta model of July 2023 that could be used commercially without asking, which made 'o…
- ☠Longlegs MarketingA horror film sold with a phone number, coded newspaper adverts, a heart-rate monitor on …
- ☠Madame WebA superhero film so poorly received that its trailer line — 'he was in the Amazon with my…
- ☠Man in FinanceLooking for a man in finance, trust fund, 6'5", blue eyes, sung a cappella and remixed by…
- ☠Man vs BearWould you rather meet a man or a bear in the woods. A month of women answering bear and a…
- ☠Mbappé TurtleThe memes that followed Kylian Mbappé's broken nose against Austria at Euro 2024 (17 June…
- ☠Meta Glasses Doxxing DemoA video from October 2024 in which two Harvard students walked around wearing Ray-Ban Met…
- ☠Million Dollar BabyA falsetto hook that was the sound of spring 2024 on TikTok — a car, a sunset, the drop —…
- ☠Mob WifeFur, leopard print, big hair, contempt. A January aesthetic that the fashion pages had ki…
- ☠Mona Lisa RappingA demonstration clip from a Microsoft research model that animates a single photograph in…
- ☠Moye Moye'Moye moye' — the Indian internet's hearing of 'moje more' ('my nightmare') from a Serbia…
- ☠Musk Dogecoin Manipulation LawsuitA proposed class action filed in June 2022 by a Dogecoin holder accusing Elon Musk and Te…
- ☠NFT Royalties WarThe eighteen months in which NFT marketplaces stopped enforcing the royalty that creators…
- ☠NFT WinterThe period from roughly May 2022 to the end of 2023 in which NFT trading volume fell by m…
- ☠NPC StreamingStreamers reacting to paid gifts with the same phrase every time, like a video-game chara…
- ☠NPC Streaming (Aftermath)The record has NPC streaming. This is what happened after: the imitators, the exhaustion,…
- ☠Now and Then (Beatles)The final Beatles single, built from a 1978 John Lennon cassette demo whose vocal was sep…
- ☠Ohio Final BossThe strongest possible creature from Ohio — the end of the Ohio meme's logic, in which th…
- ☠Ohio RizzTwo Gen Alpha words stuck together for no reason — 'Ohio rizz' — as an example of the sla…
- ☠Ohio Skibidi GyattThe nonsense string of Gen Alpha words — 'Ohio skibidi gyatt rizz sigma fanum tax' — reci…
- ☠Olympic MuffinA Norwegian swimmer's daily devotion to the Olympic village chocolate muffin, posted with…
- ☠Olympic Opening Ceremony 2024A ceremony on the Seine in the rain, with a headless Marie Antoinette, a metal band, a my…
- ☠Optimus Remote Control RevealThe evening in October 2024 when Tesla's Optimus humanoid robots served drinks, danced an…
- ☠Ozempic SantaThe joke, in December 2024, that Santa had lost weight — a slim Father Christmas in shop …
- ☠Peanut the SquirrelA pet squirrel with an Instagram following, seized and euthanised by New York authorities…
- ☠Plankton CoversThe cartoon strand of the AI cover wave: Plankton, the one-eyed villain from SpongeBob, s…
- ☠Pokémon with GunsThe shorthand for Palworld — cute creatures, assault rifles, a factory line — which sold …
- ☠Pole Vault GuyA French pole vaulter eliminated when a part of him not usually mentioned in athletics kn…
- ☠Poor DogA memecoin launched on 8 March 2024 under the ticker PODOG, remembered as the worst memec…
- ☠Pump.fun ExploitOn 16 May 2024 a former employee used flash loans and leftover privileged access to drain…
- ☠Pump.fun LivestreamsA week in November 2024 when the launchpad let creators stream, and creators discovered t…
- ☠Quant KidThe boy of about thirteen who, streaming on pump.fun on 20 November 2024, launched a meme…
- ☠Rabbit R1An orange square that was going to replace your phone with an AI, announced in January 20…
- ☠RaygunAn Australian academic's breakdancing routine at the Paris Olympics — the kangaroo hop, t…
- ☠RedfallArkane Austin's vampire co-op shooter, released in May 2023 at 30 frames per second on a …
- ☠Rockstar GirlfriendSmudged eyeliner, a leather jacket, a slip dress, a cigarette and the general look of Kat…
- ☠Roman EmpireThe discovery that men think about ancient Rome a great deal. A month of good jokes follo…
- ☠Runway Gen-2The first text-to-video model most people could use, released by Runway in June 2023 and …
- ☠SB 1047California's frontier-model bill, which would have required safety testing and a 'kill sw…
- ☠Saltburn BathwaterThe scene in Saltburn that everyone described without describing, and the January 2024 wa…
- ☠Shohei 50/50A baseball player reaching fifty home runs and fifty stolen bases in one season, on the d…
- ☠Shrimp JesusChrist rendered in crustacean, posted by a page with a million followers, all of them say…
- ☠Sky Voice RowThe dispute over 'Sky', a ChatGPT voice that sounded to many like Scarlett Johansson, who…
- ☠Slack Training Data RowThe May 2024 row over a line in Slack's privacy principles that said customer data, inclu…
- ☠SlerfA sleepy sloth whose developer accidentally destroyed the entire pre-launch pool minutes …
- ☠Solana CongestionA fortnight in which the trenches could not trade: at the height of the spring memecoin s…
- ☠Solo Leveling DiscourseThe argument, in early 2024, about whether the year's most-hyped anime was good or just l…
- ☠Stack Overflow Protest DeletionsThe week in May 2024 when Stack Overflow announced a deal to supply its answers to OpenAI…
- ☠Stanley CupA forty-ounce tumbler with a handle, fought over in car parks. The last product that peop…
- ☠Starbucks OdysseyStarbucks's loyalty scheme built on NFTs, announced in September 2022 and run in beta fro…
- ☠SuperalignmentOpenAI's name for the problem of controlling an AI smarter than its overseers, and the te…
- ☠Swifties for TrumpA set of AI-generated images of Taylor Swift in an Uncle Sam pose and young women in matc…
- ☠Taylor Made FreestyleA Drake diss track aimed at Kendrick Lamar that opened with AI-generated verses in the vo…
- ☠Taylor Swift DeepfakesSexually explicit AI-generated images of Taylor Swift that spread across X in late Januar…
- ☠Taylor Swift Le Creuset AdsA run of social-media adverts in January 2024 with a cloned Taylor Swift voice over real …
- ☠TenniscorePleated skirts, polo shirts, visors and a suggestion of sweat — the Challengers look, wor…
- ☠Texas Hold 'Em DanceA line dance to Beyoncé's first country single, done at weddings, in supermarkets and by …
- ▲The Duck SongA children's song about a duck who walks up to a lemonade stand and asks, repeatedly, for…
- ☠The UnknownA villain — 'an evil chocolate maker who lives in the walls' — invented by an AI-written …
- ☠Toys R Us Sora AdA one-minute origin story for the toy retailer, showing its founder as a child dreaming o…
- ↺Trader Joe's Mini ToteThe $2.99 miniature canvas tote that sold out across the US in March 2024, resold for hun…
- ☠Trump Cats and DucksA flood of AI images of Donald Trump cradling cats, marching with ducks, and wading throu…
- ☠Truth Terminal GrantThe moment a venture capitalist sent a reported $50,000 in Bitcoin to an AI chatbot's wal…
- ☠Tube GirlA woman filming herself dancing on the Tube, alone, with total confidence and a wide lens…
- ☠Tyson vs PaulA fifty-eight-year-old boxer against a YouTuber, streamed to sixty million households, wi…
- ☠Very DemureVery mindful, very cutesy. Two weeks of joy, a trademark dispute, and White House use, in…
- ☠Vision Pro GuyThe men filmed wearing a $3,500 headset on the subway, in a Tesla, and at a wedding, in t…
- ☠Water DanceThe hip-roll and water-pour choreography from Tyla's 'Water', which made a South African …
- ☠Waymo Chinatown BurningThe evening in February 2024 when a crowd in San Francisco's Chinatown surrounded an empt…
- ☠What Jennifer Did PhotosA Netflix true-crime documentary, released in April 2024, in which several photographs of…
- ☠Willy's Chocolate ExperienceA Wonka-themed event in a Glasgow warehouse, advertised with AI images of a wonderland an…
- ☠Woj BombAdrian Wojnarowski's trade or signing scoop, dropped on Twitter seconds before anyone els…
- ☠You Have BoatsNapoleon's line to the British — 'you think you're so great because you have boats' — del…