glazing

Excessive, unearned praise — and, from April 2025, the word for what a chatbot does when it tells you your business plan is genius. Sam Altman used it about his own model, which is how slang gets into the minutes.

Charisma measured in points, gained and lost in public. Minus 1,000 aura for explaining it, which this entry has just done.

Doing something cool for no reason other than to be seen doing it. The eleven-year-old on the boat was made a tourism ambassador, which is aura farming by a government.

Finished, doomed, beyond help. Applies to a person, a country or a group project with equal ease, which is why it stuck.

Second-hand embarrassment, as a noun, a verdict and a genre — from a verb to 'that's cringe' by 2015 and to the opposite of 'based' by 2020. The record's entry for the feeling that became a measurement.

Desperately attracted, to the point of embarrassment — down bad — as the 2019–21 way of confessing a crush that has gone too far. The record's entry for the state below thirsty, and for the tweet at 3 a.m. that proves it.

'Greatest of all time' — from a boxer's company name to a rapper's album to the argument that runs every sports comment section, and the goat emoji that settles it. The record's entry for the superlative that became an animal.

The adjective form of GOAT — 'he's goated', 'goated with the sauce' — for someone or something at the top of its game. From sport and gaming into everything, and one of the few praise words that has not yet become sarcastic.