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● Aliven.✎ 3
Cringe
Second-hand embarrassment, as a noun, a verdict and a genre — from a verb to 'that's cringe' by 2015 and to the opposite of 'based' by 2020. The record's entry for the feeling that became a measurement.
▸ 2010peak 2019still up
● Alivev.
Lock In
To concentrate completely, announced in advance. The productivity vocabulary of a generation that treats focus as a special event.
▸ 2024peak 2025still up
● Aliveadj.✎ 3
Chronically Online
So online that one's opinions no longer make sense offline — chronically online — as the diagnosis for a take that could only have been formed on a timeline. 'Extremely online' is the milder form; 'terminally' the last. The record's entry for the condition, from which it suffers.
▸ 2020peak 2022still up
● Aliveadj.
Cooked
Finished, doomed, beyond help. Applies to a person, a country or a group project with equal ease, which is why it stuck.
▸ 2022peak 2024still up
● Aliven.
Main Character
The protagonist of the day, either aspirationally or as a warning. On Twitter, being one is the worst thing that can happen to you before lunch.
▸ 2020peak 2021still up
● Alivephr.
Touch Grass
An instruction to go outside, issued to someone whose position could only have been formed indoors. The most efficient insult of the decade.
▸ 2020peak 2022still up
● Aliven.✎ 2
Twitch Chat
The scrolling column beside a stream, with its own language, emotes and personality — 'chat' as a collective noun, a chorus, and an authority. The record's entry for the audience that talks back, and the reason 'chat, is this real' makes sense.
▸ 2011peak 2024still up
● Alivev.✎ 2
Ate
Performed superbly, with no crumbs left. Sometimes extended to 'ate and left no crumbs', which is the same thing said by someone who has not.
▸ 2021peak 2023still up