digg

The front page of the internet until version 4 shipped and the users left in a single week. The canonical proof that a platform can be killed by its own product team.

'Bro', 'dude' — the German vocative from Hamburg hip-hop of the 1990s ('Dicker', thick one, softened), which by the late 2010s was the standard address of German youth online and was a Jugendwort finalist in 2020. The record's entry for the word that every German under twenty-five says and every German over fifty asks about.

To downvote a story on Digg into oblivion — the site's anonymous, unexplained negative vote, which sank submissions off the front page and, according to years of complaint, was operated by a coordinated 'bury brigade' with political tastes. Introduced in 2005 alongside the digg, buried itself when the v4 redesign of August 2010 removed it, and the record files it as the first downvote people accused of having an agenda.