Wellness

● Aliven.✎ 4

Egg a Day Study

A study in the Journal of Nutrition, published 17 April 2026, finding that eating one egg a day was associated with a lower risk of Alzheimer's disease in people aged 65 and over. Associated, not caused. The record files the finding and underlines the verb.

▸ 2026peak 2026still up

● Aliven.✎ 3

Multilingual Brain Age

A study presented at the FENS Forum on 6 July 2026 finding that speaking several languages is associated with a younger estimated brain age. The finding, the venue and the date are all the record has, and it notes that 'estimated brain age' is a model's output rather than a birthday.

▸ 2026peak 2026still up

● Aliven.✎ 2

Weighted Vest

The vest full of small weights worn on walks by people who do not otherwise look like they are training for the infantry — the weighted vest — a 2024 wellness object, worn to the supermarket, and the record's entry for the pedestrian in body armour.

▸ 2024peak 2025still up

● Aliven.✎ 2

Creatine (Wellness)

The gym supplement of the 1990s rebranded, around 2023, as a daily wellness scoop for everyone — creatine — recommended on TikTok for muscle, brain, mood and ageing, and sold in gummies to people who have never been near a bench press. The record's entry for the powder that left the weight room.

▸ 2023peak 2025still up

● Aliven.✎ 2

Lazy Girl Workout

A low-effort exercise routine — walks, pilates on the floor, twenty minutes on an incline — sold under the 'lazy girl' banner of 2023, in which the point is that it is sustainable rather than heroic. The record's entry for the workout that is a walk with a name.

▸ 2023peak 2023still up

● Aliven.✎ 2

Protein Goals

The daily grams of protein one is trying to hit, announced as though it were a personal best — protein goals — the fitness-TikTok preoccupation of 2022 onwards that put the word 'protein' on yoghurt, bread, crisps and water. The record's entry for the cottage cheese renaissance.

▸ 2022peak 2024still up

● Aliven.✎ 3

Raw Milk

Unpasteurised milk, sold on TikTok as a cure for allergies, gut problems and modernity in general — raw milk — a wellness fixation of 2022 onwards that became a political position in 2024 and, during a dairy bird-flu outbreak, a public-health concern. The record's entry for the milk that Louis Pasteur specifically addressed.

▸ 2022peak 2024still up

● Aliven.✎ 3

Walking Pad

A flat, foldable treadmill kept under a standing desk so one can walk through meetings — the walking pad — the work-from-home purchase of 2022 that made 'I got my steps in' possible without leaving the Zoom call. The record's entry for the commute that goes nowhere, on purpose.

▸ 2022peak 2023still up

● Aliven.✎ 3

Nervous System Regulation

The wellness framing in which anxiety, stress and being tired are 'dysregulation', and the cure is cold water, humming, shaking, and lying on the floor — nervous system regulation — TikTok's favourite phrase of 2021 to 2023, borrowed loosely from polyvagal theory. The record's entry for the vagus nerve as an influencer.

▸ 2021peak 2023still up

● Aliven.✎ 3

Sunday Reset

The weekend ritual of cleaning the flat, meal-prepping, changing the sheets and planning the week, filmed — the Sunday reset — a genre of 2021 onwards in which domestic labour became content with a colour palette. The record's entry for the reset that requires a camera.

▸ 2021peak 2023still up

● Aliven.✎ 2

Finfluencer

A financial influencer — a finfluencer — who explains money to the young on TikTok and YouTube, sometimes accurately, sometimes for an undisclosed fee, and often with a screenshot of returns the regulator would like to discuss. A word from 2020 that regulators in several countries had learned by 2022. The record's entry for the portfolio in a Reel.

▸ 2020peak 2022still up

● Alivephr.✎ 2

Romanticize Your Life

The instruction to treat your own ordinary day as the film — the coffee, the walk, the light through the window — romanticize your life, from a 2020 TikTok that went viral in lockdown and turned into a genre of slow, golden-hour videos of buttering toast. The record's entry for the main character's quieter cousin.

▸ 2020peak 2021still up

● Aliven.✎ 2

Self-Diagnosis (TikTok)

Identifying one's own ADHD, autism, OCD or trauma from a sixty-second video listing 'signs' — self-diagnosis, TikTok edition — a phenomenon of 2020 onwards that sent waiting lists up, gave many people a real name for a real thing, and gave others a checklist that fit everybody. The record's entry, without a verdict, for the relatable symptom.

▸ 2020peak 2022still up

● Aliven.✎ 3

TikTok Therapist

A licensed — or unlicensed — clinician explaining attachment styles, narcissists and your childhood in sixty seconds to the sound of a trending audio — the TikTok therapist — a creator type of 2020 that gave a generation a vocabulary and, in some cases, a diagnosis. The record's entry for 'if you do this, it's trauma'.

▸ 2020peak 2022still up

● Aliven.✎ 2

12-3-30

Treadmill at 12 per cent incline, 3 miles an hour, 30 minutes — 12-3-30 — a routine Lauren Giraldo posted in 2019 and re-posted on TikTok in 2020, after which every gym's treadmills were occupied by people walking uphill at the same speed. The record's entry for the workout that is three numbers.

▸ 2019peak 2021still up

◐ Dyingn.✎ 2

Dopamine Detox

Abstaining from phones, sugar, music and other 'stimulation' for a day to reset one's reward system — the dopamine detox — a 2019 Silicon Valley practice, taken up by self-improvement YouTube, and criticised by neuroscientists for describing nothing that dopamine does. The record's entry for sitting in a room, branded.

▸ 2019peak 2021still up

● Aliven.✎ 3

Sea Moss

A gel made from Irish moss seaweed, spooned into smoothies and sold as containing '92 of the 102 minerals the body needs' — sea moss — a wellness product of 2019 that peaked in 2022 and whose mineral claim has never been sourced. The record's entry for the jar of grey jelly in the fridge.

▸ 2019peak 2022still up

● Aliven.✎ 3

Affirmations

Statements one repeats to become true — 'I am worthy', 'money flows to me' — affirmations, a self-help staple that became, on TikTok around 2020, a genre of whispered audio, mirror videos and 'affirmations for' every conceivable situation. The record's entry for talking to yourself, with an audience.

▸ 2018peak 2021still up

● Aliven.✎ 3

Breathwork

Breathing, as a discipline with a booking system — breathwork — the wellness rebrand of the late 2010s that folded pranayama, box breathing, and the Wim Hof method into a class you pay for and a term you use at parties. The record's entry for the thing you were already doing, now with a facilitator.

▸ 2018peak 2022still up

● Aliven.✎ 3

Course Seller

Anyone whose actual business is the course about the business — the course seller — from the 2017 creator economy onwards, in which the answer to 'how do you make money doing that' is, on inspection, 'by teaching people to do that'. The record's entry for the ladder whose top rung is selling ladders.

▸ 2017peak 2021still up

● Aliven.✎ 3

Glass Skin

Skin so hydrated and even it looks like glass — glass skin — a Korean beauty ideal that arrived in English in 2017 and brought with it the ten-step routine, the essence, and the phrase 'skin barrier'. The record's entry for the face that looks like a phone screen, on purpose.

▸ 2017peak 2018still up

● Aliven.✎ 3

Monk Mode

A period of self-imposed isolation — no socialising, no phone, no dating, only work, gym and reading — after which one emerges transformed — monk mode — a self-improvement rite from late-2010s forums that TikTok made a trend in 2023. The record's entry for the retreat that was announced to 30,000 followers.

▸ 2017peak 2023still up

◐ Dyingn.✎ 2

Amazon FBA Guru

The man in a rented Lamborghini who will teach you to source goods from overseas and sell them through Amazon's warehouses — the Amazon FBA guru — a YouTube ad archetype of 2016 to 2019, selling courses to people who would mostly end up with a garage full of silicone spatulas. The record's entry for the passive income that was neither.

▸ 2016peak 2019still up

◐ Dyingn.✎ 2

Fake News

Fabricated news stories built for shares — fake news — a phrase that briefly meant something precise in late 2016 and was, within months, taken up as a label for any coverage the speaker disliked. Collins named it word of the year in 2017; researchers stopped using it around the same time. The record's entry for a term that ate itself.

▸ 2016peak 2017still up

● Aliveabbr.✎ 2

#Ad

The three-character disclosure that turns a post into an advert — #ad — adopted by influencers from about 2015, made mandatory in spirit by regulators in 2017, and placed, wherever possible, where nobody will see it. The record's entry for the smallest legal notice on the internet.

▸ 2015peak 2019still up

● Aliven.✎ 2

Gut Health

The microbiome, as sold: kefir, kimchi, fibre, 'thirty plants a week' and a probiotic in a glass jar — gut health — a real field of research that became a wellness category around 2015 and a TikTok aisle by 2023. The record's entry for the bloating, and for the gummies that will not fix it.

▸ 2015peak 2023still up

● Aliven.✎ 3

Unsubscribe Hell

The experience of trying to leave a subscription that was one click to join — a phone line, a chat agent, a retention offer, a 'are you sure', another 'are you sure' — unsubscribe hell, named by sufferers in the 2010s and addressed, in the US, by a 2024 click-to-cancel rule. The record's entry for the gym membership you still have.

▸ 2014peak 2024still up

● Aliven.✎ 3

Intermittent Fasting

Eating only within a window — sixteen hours off, eight on, or two low days a week — intermittent fasting, brought to the public by a 2012 BBC documentary and made an internet identity by 2019, when 'I don't eat before noon' became something people said at breakfast. The record's entry for the diet that is a schedule.

▸ 2012peak 2019still up

● Aliven.✎ 2

Sponsored Post

An ordinary-looking post that a brand has paid for — the sponsored post — the base unit of influencer marketing from about 2012, recognisable by the product held slightly too close to the camera and the word 'obsessed'. The record's entry for the content that was an ad, and the ad that was content.

▸ 2012peak 2018still up

● Aliven.✎ 2

Subscription Trap

A 'free trial' that quietly becomes a monthly charge, buried in a checkout you did not read — the subscription trap — the business model of skincare samples, streaming bundles and every app with a seven-day trial, and the target of 2024's US click-to-cancel rule. The record's entry for the £39.99 you found on the statement.

▸ 2012peak 2024still up

● Aliven.✎ 2

Dumb Phone

A phone that only calls and texts, chosen on purpose — the dumb phone — a joke name from the smartphone's early years that became, by 2024, a considered purchase by people who had read a book about attention. The record's entry for the flip phone as a statement.

▸ 2010peak 2024still up

● Aliven.✎ 3

FTC Disclosure

The legal requirement that paid endorsements say so, clearly and near the endorsement — the FTC disclosure — set out in 2009 guidelines that predated Instagram and enforced, from 2017, by letters to celebrities who had not read them. The record's entry for the sentence beginning 'This post contains'.

▸ 2009peak 2017still up

● Aliven.✎ 3

Vision Board

A collage of the life one intends to have — houses, bodies, cars, the word 'abundance' — the vision board, a Secret-era practice of 2006 that Pinterest digitised and TikTok made a New Year party format by 2023. The record's entry for the manifestation with glue.

▸ 2006peak 2023still up

● Aliven.✎ 2

Dr. Google

The habit of searching one's symptoms and arriving, in three clicks, at a diagnosis and a prognosis — Dr. Google — a joke of the mid-2000s that doctors used with a sigh and patients used with a printout. The record's entry for the physician who is always available and always says cancer.

▸ 2005peak 2015still up

● Aliven.✎ 3

Spoon Theory

A way of explaining chronic-illness energy as a fixed daily number of spoons, each task costing one — spoon theory — written by Christine Miserandino in 2003 and adopted across disability internet, where 'spoonie' became an identity and 'I'm out of spoons' a sentence people understand. The record's entry for the metaphor that stuck.

▸ 2003peak 2020still up

● Aliven.✎ 3

Affiliate Link

A link that pays the poster a commission if you buy — the affiliate link — Amazon's invention of 1996 and the quiet engine of every 'best of' listicle, every influencer's storefront and every recipe blog's suspiciously specific pan. The record's entry for the link that is also an invoice.

▸ 1996peak 2019still up

● Aliven.✎ 3

Inner Child

The childhood self one is encouraged to reparent, comfort and buy toys for — the inner child — a 1990 self-help bestseller's concept that TikTok revived around 2021 as 'healing your inner child', usually with a swing set and a soft-focus filter. The record's entry for the adult in the ball pit, for therapeutic reasons.

▸ 1990peak 2022still up

● Aliven.✎ 3

Shadow Work

Confronting the parts of oneself one hides — shadow work — a Jungian term popularised in the 1980s that became, on TikTok around 2021, a set of journaling prompts sold as a printable PDF, and by 2023 a bestselling notebook. The record's entry for the workbook that asks what you are ashamed of, on page one.

▸ 1980peak 2023still up

● Aliven.✎ 3

Parentification

A child taking on the parent's role — cooking, minding siblings, managing a parent's emotions — parentification, a family-therapy concept from 1967 that TikTok discovered in 2021 and applied, by 2023, to every eldest daughter on the platform. The record's entry for the clinical term that became a caption.

▸ 1967peak 2023still up

● Aliven.✎ 2

10,000 Steps

The daily step target that every fitness tracker defaults to and every office worker fails — 10,000 steps — a number chosen in 1965 as the name of a Japanese pedometer because it looked good, and treated as science ever since. The record's entry for the round number that runs the world's wrists.

▸ 1965peak 2023still up