milk

Unpasteurised milk, sold on TikTok as a cure for allergies, gut problems and modernity in general — raw milk — a wellness fixation of 2022 onwards that became a political position in 2024 and, during a dairy bird-flu outbreak, a public-health concern. The record's entry for the milk that Louis Pasteur specifically addressed.

A thing the internet adores for five minutes before discovering it is unforgivable. Coined in a single tweet; now a standard unit of the news cycle.

Stacking milk crates into a pyramid and walking up and over them, on camera, until the pyramid does what pyramids of milk crates do. Banned within the month after a lot of hospital visits. The record's entry for the challenge that was mostly a fall.

A pale, milky blue nail colour, named like a dessert, that was the manicure of summer 2023 for exactly one summer. The record's entry for the year nail colours got names like drinks and the internet followed each one for six weeks.