brands

A Shiba Inu annotated in coloured Comic Sans. Outlived its own irony, then outlived its own death, and is now legal tender in the loosest possible sense.

A post designed to make you reply — 'tag a friend who', 'wrong answers only', a deliberate mistake — as named by a platform's own rules in 2017 and practised by everyone including the platform since. The record's entry for the trap as a genre, and the reason 'wrong answers only' exists.

A brand or an adult trying too hard to sound young. The GIF is from 2012 and the situation is from every quarter since.

A normal person, as an insult from people who spend too long online — someone who uses memes a month late, has friends, goes outside. The record's entry for the word that divides the internet into those who know and those who are fine.

A pop-tart cat trailing a rainbow, looped forever. Sold for roughly $590,000 a decade after everyone stopped watching it.

Very mindful, very cutesy. Two weeks of joy, a trademark dispute, and White House use, in that order, over a single August.

A New Year's resolution the internet made for itself: bring back 2016 — flower-crown filters, the Mannequin Challenge, bottle flips, the dab, Zara Larsson on the radio. Part nostalgia, part protest against the present, and it actually moved a few 2016 songs back up the charts.

A shade of green and a permission to be a mess. Ended when a presidential campaign changed its banner to match, with the artist's blessing, which did not help.