aura

Charisma measured in points, gained and lost in public. Minus 1,000 aura for explaining it, which this entry has just done.

Doing something cool for no reason other than to be seen doing it. The eleven-year-old on the boat was made a tourism ambassador, which is aura farming by a government.

The unit of aura: gained by doing something cool without trying, lost — usually in thousands — by tripping in public. A scoring system for dignity, kept by nobody and cited by everyone.

Content optimised past the point of meaning, and the mental state of having consumed it. The first internet term that is also a self-diagnosis.

Second-hand embarrassment, as a noun, a verdict and a genre — from a verb to 'that's cringe' by 2015 and to the opposite of 'based' by 2020. The record's entry for the feeling that became a measurement.

The generation born from about 2010, which entered the culture in 2023 as the children with the iPads, the slang nobody understood — skibidi, rizz, gyatt — and the Sephora habit. The record's entry for the first generation to be memed before it could vote.

The protagonist of the day, either aspirationally or as a warning. On Twitter, being one is the worst thing that can happen to you before lunch.

Charisma, specifically the romantic kind, specifically as a skill. Currently in the terminal phase every slang term enters once adults start using it correctly.