advice animals

A face on a coloured background, two lines of Impact, one character trait. The industrial phase of the meme, when anyone could make one and everyone did.

A puppy on a rainbow background giving terrible guidance. Spawned an entire taxonomy of animals with opinions and was retired by its own descendants.

A man with remarkable hair, from a television programme about aliens building pyramids, captioned 'ALIENS' as the explanation for anything. The record's entry for the 2011 macro, and for the man, who has been a good sport about it for fifteen years.

A school photo, braces, a plaid sweater vest and a two-line tragedy. The subject sold the picture as an NFT for $36,000 in 2021, which is the only good luck on record.

Ned Stark in furs, captioned 'Brace yourselves / X is coming', from the 2011 first season of Game of Thrones. Used to warn of predictable floods — pumpkin spice posts, New Year gym crowds, reposts of itself. The record's entry for the forecast that was always right.

A cat in a tie, captioned with corporate instructions in a cat's priorities — 'I need those reports on my desk so I can sit on them' — as the 2011–12 macro for the office as seen by a cat. The record's entry for the executive, whose name was Emilio and who is missed.

A cat in spectacles and a bow tie behind a rack of test tubes, delivering science puns in Impact font from 2011 — 'If you're not part of the solution, you're part of the precipitate'. The record's entry for the laboratory's only feline professor, retired 2015.

Gene Wilder's Wonka, chin on hand, captioned with sarcasm — 'oh, you're a gamer? Tell me more' — as the 2011–13 macro for patronising anyone. The record's entry for the face that made 'tell me more' an insult, and for the actor, who was kinder than his meme.