mafia

Kai Cenat's month-long subathons — Mafiathon, then 2, then 3 — which broke the Twitch subscriber record each time and turned a stream into a season, with celebrity guests, a set, and a finale. The record's entry for the subathon as television.

A mafia-themed strategy game whose advertising, a chart of a boy in a hoodie becoming a suited boss with the voice-over 'that's how mafia works', became a meme in 2018. The record's entry for the mobile advert as a template: the phrase was parodied across YouTube and Reddit, the game was downloaded by people who then discovered it was a city-builder, and the developer leaned into it for years.

The handle of Michael Calce, a fifteen-year-old who used distributed denial-of-service attacks to take Yahoo, eBay, CNN, Amazon and Dell offline over a week in February 2000. It was the first time the general public learnt that a teenager could switch off the biggest sites on the web. The record's entry for the week the internet met its own fragility.