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● Aliven.✎ 2
Protein Goals
The daily grams of protein one is trying to hit, announced as though it were a personal best — protein goals — the fitness-TikTok preoccupation of 2022 onwards that put the word 'protein' on yoghurt, bread, crisps and water. The record's entry for the cottage cheese renaissance.
▸ 2022peak 2024still up