friends

A crazy-golf game for up to twelve players with no turns, so that every ball flies at once and everyone talks over each other, released into early access in 2016 and turned into one of the reliable pandemic co-op games by its full release in May 2020. The record notes that the courses include a haunted mansion, and that nobody plays it for the golf.

Beaded bracelets with song titles, made at home and traded at the stadium with strangers — the Eras Tour's fan economy, which spread to every concert and several offices in 2023–24. The record's entry for a lyric that became a craft.

The green ring: a story shared with a chosen list, which became a social hierarchy — who is on it, who was removed — and a genre of content that is more honest because fewer people see it. The record's entry for the feature that made friendship a setting.

Ten thousand two hundred and fifty-five hand-drawn animals with a personality trait each — 'Empathetic Elephant', 'Patient Panda' — by the marketing entrepreneur Gary Vaynerchuk, each token a ticket to his VeeCon conference. Launched in May 2021 and reported to have made tens of millions of dollars on the primary sale. The collection that was, openly, a motivational speaker's mailing list.

Scrabble by another name, played by turn on a phone against friends or strangers over days, with a chat box that became the point. Made by two brothers in Texas and released in July 2009, it was bought by Zynga in 2010 and became the game people played with their mothers, and the record files an actor's removal from a flight for refusing to stop as its cultural peak.

Five thousand animated figures with no body — walking clothes, hats and shoes around an empty centre — by the Swedish animator Markus Magnusson, released in February 2022 with a floor that briefly went past 10 ETH. One of the last collections to sell out on hype alone before the market turned, and among the better-drawn ones.

'I have never seen two pretty best friends. It's always one of them gotta be ugly.' Jordan Scott's October 2020 pronouncement, delivered from a car, which every pair of best friends on TikTok immediately set out to disprove with a duet. The record's entry for the most rebutted sentence of 2020.

The first social network to be popular, and the first to be too slow to stay that way. Turned down Google for $30 million and became a Malaysian gaming site instead.