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Ten thousand illustrated characters minted through the Backpack wallet in April 2023, sold as 'xNFTs' that could run small programs inside the wallet, and the collection that became Solana's flagship for the following year. The mint was delayed after bots hit the site; the team's response — a decoy mint that let the bots pay into nothing — became the story.

Instagram's text app, launched in July 2023 to a hundred million sign-ups in five days and a collective shrug by the end of the month. The record's entry for the fastest-growing product ever, and the fastest to become a place people forgot they had.

A TikTok advert in February 2023 in which a cloned Joe Rogan, over real podcast footage, recommends a libido supplement to a cloned guest, complete with a fake exchange about the results. Removed after reporters flagged it. One of the first deepfake ads to use a podcaster rather than an actor, and an early sign that a voice with a thousand hours of clean audio online is the easiest to clone.

'BOOM, HEADSHOT!' — the catchphrase of a fictional gamer in a 2005 web series, shouted by every real one for five years and by the record, once, in a car. The record's entry for the phrase that was a parody of gamers and was adopted by them without irony.

A run of social-media adverts in January 2024 with a cloned Taylor Swift voice over real footage, telling fans she was giving away Le Creuset cookware sets to anyone who paid a small shipping fee. The cookware company said it had nothing to do with it. Reported by the New York Times as the moment deepfake scams found their ideal target: a fan base that already collects things.