The bright, custard yellow declared by the fashion press in 2018 to be the successor to millennial pink — Gen Z yellow — as a colour trend that existed almost entirely in articles announcing it, and that Gen Z, who did not read them, declined. The record's entry for the trend that was a headline.
The record notes Gen Z's actual colours turned out to be lime green, lilac and whatever Charli XCX chose, and that 'Gen Z yellow' survives only in the trend pieces that predicted it.
Cause on file is "Never actually happened". The fuller version: it was used by exactly the wrong person at exactly the wrong moment, and everyone saw it happen at once.
Where did you see it, and when? A date and a source that still resolves.
