The bright, custard yellow declared by the fashion press in 2018 to be the successor to millennial pink — Gen Z yellow — as a colour trend that existed almost entirely in articles announcing it, and that Gen Z, who did not read them, declined. The record's entry for the trend that was a headline.
The record notes Gen Z's actual colours turned out to be lime green, lilac and whatever Charli XCX chose, and that 'Gen Z yellow' survives only in the trend pieces that predicted it.
Cause on file is "Never actually happened". The fuller version: it was used by exactly the wrong person at exactly the wrong moment, and everyone saw it happen at once.
What does it mean? Write it the way you would say it out loud.
