Ten thousand pastel characters drawn by Scott Martin, launched in October 2021 with a treasury the holders voted on, and the collection that tried hardest to become a media company. Pharrell Williams joined as chief brand officer in 2022; the company later said it was no longer 'an NFT project', put its characters on McDonald's cups and launched a token in 2025. The pivot that kept pivoting.
A doodle is a soft-edged character in ice-cream colours that its owner is encouraged to think of as a brand. The record notes that the owner was also encouraged to think of it as an investment, and that the two encouragements did not always agree.
A rainbow-haired Doodle on a paper cup in a McDonald's in Bristol, November 2024, alongside a code for a digital reward. The record's first sighting of a collection in a fast-food restaurant, filed under 'brand' without comment.
I bought one for the art, which people said and rarely meant. Mine has a rainbow puke trait. It is, on reflection, the most honest thing I own from that year.
The record is wrong. Show what it should say, and why.
