A token launched by Kanye West on Solana in August 2025, with 70 percent of the supply allocated to his company. Its market value reached a reported $3 billion within hours and fell by more than 70 percent the same day. On-chain analysts reported that a small number of wallets had bought before the announcement and sold into the rise, one of them for a reported profit above a million dollars.
Fake YZY tokens launched in the hours before the real address was posted, several of which were bought heavily by people who then found out which one was real. The record notes that 'real' did not help them much.
The record files it as the largest celebrity launch by peak value and among the shortest by duration. Months earlier he had posted that coins preyed on fans. The site for this one described it as a currency for his brand.
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