A comedy album released by a YouTube performer under a costume persona, made of deliberately crude joke tracks, which went viral on release and reached the top of the iTunes chart. The record's entry for the moment a character from a video channel outsold the recording industry for a week.
Filed as evidence: music press coverage in 2017 attempting to explain a chart-topping album to readers who had never heard of the performer, the persona or the channel.
Died in 2018 with the persona. The performer wound the character up and moved to making music under his own name, and an album built on a costume does not outlive the costume.
The chart position was the joke. An audience that had followed a channel for years bought an album simultaneously to see what would happen to the numbers, and something happened.
You were there. What happened?
