A chant performed by 'General' Larry Platt at an American Idol audition in Atlanta on 13 January 2010, complaining about low-slung trousers. Within a week it had about five million YouTube views, over a million Facebook fans, and repeat performances by Jimmy Fallon and Brett Favre. The record's entry for a week-long national chorus.
Died around 2012, when talent-show clips stopped being the main source of national catchphrases. Survived by a phrase that older relatives still deploy at teenagers, unfunnily.
The whole life cycle took seven days: audition, upload, television repeats, athlete performance, exhaustion. It is one of the cleanest examples of that curve on file.
Sung by Brett Favre on camera and by Jimmy Fallon on his programme within the same week as the original broadcast.
Where did you see it, and when? A date and a source that still resolves.
