The comeback single released on 27 August 2017 whose video took the 24-hour viewing record with 43.2 million views, beating the 27.7 million that Adele's 'Hello' had managed. The closing scene, with every past version of the singer arguing on a pile, was screenshotted for years. The record's entry for a pop star editing her own archive.
I watched it at my desk with the sound off and still followed the plot. That is either good direction or a very familiar subject.
The 'the old Taylor can't come to the phone right now' line was a text-message reply format within a day, used mostly by people announcing minor personal reinventions.
The record notes it was the third most-viewed online video of any kind in its first 24 hours, which put a pop premiere in company with trailers and live events.
The record is wrong. Show what it should say, and why.
