The video in which a creator who has shown only a voice, an avatar or a mask finally shows their face — a face reveal — as the YouTube milestone that has been promised at subscriber counts since about 2011 and delivered, most famously, by Dream in October 2022, to a reaction that made everyone regret it. The record notes the reveal is always smaller than the wait.
Since 2011 this has meant one thing in the group chat and another on a corporate account. The dictionary should probably track both, and note which one killed it.
The record remembers October 2022, when a Minecraft player's face was the most-discussed image on the internet for three days, and the note that the face was a normal face. The record notes the reveal has since been partly reversed, which is new.
What does it mean? Write it the way you would say it out loud.
