Amazon's ordering button, introduced in 1997, that charges a saved card and posts to a saved address on a single press, with no basket in between. Patented in 1999, licensed to Apple, out of patent since 2017. The record's entry for the shortest distance ever drawn between a thought and a receipt.
In 2009 I leant on a laptop and bought a book about lighthouses. I did not want a book about lighthouses. It arrived, and I have it, and I have read it, so the button was right in the end.
The record notes Amazon held the patent on a single click for eighteen years, and that Apple paid to license it for the iTunes store. Other shops added a second click and called it design.
The record notes the gallery's entire entry reads: online shopping made easier, and more dangerous for your wallet. Everything the record could add to that would be padding.
Seen in 2018, the year after the patent lapsed: a rival shop's checkout suddenly one step shorter, with no announcement. The record noticed the missing click the way one notices a missing stair.
What does it mean? Write it the way you would say it out loud.
