'Yes', extended, with a hand — 'yaaas' — from ballroom through a 2013 Vine to every brand account by 2016, when it died of being typed by a mattress company. The record's entry for the affirmation as a scream, and for the mattress company.
Correction to the headnote: Yaaas was not coined, it was noticed. Someone said it, someone else screenshotted it, and the screenshot is the coinage.
The record notes the 'yaaas queen' era was killed by corporate Twitter, that 'slay' took its place, and that 'slay' will meet the same mattress company eventually.
You were there or you weren't. I remember the first week of Yaaas — 2013, roughly — and the specific feeling that everyone had agreed on a joke overnight without a meeting.
What does it mean? Write it the way you would say it out loud.
