Posting deliberately to provoke fury, because furious people reply, and replies are reach — rage farming — a term coined in January 2022 by researcher John Scott-Railton for what the algorithm rewards and politicians learned to supply. The record's entry for the outrage as a cash crop.
The record notes rage farming is not the same as rage bait: the bait is the post, the farming is the strategy, and the harvest is the quote-tweet from the person who hated it most.
Sighting: my nan said "Rage Farming" out loud at dinner and then looked at me to check it had landed. It had not. Filing this as evidence of terminal spread.
What does it mean? Write it the way you would say it out loud.
