The comment that ends every story cut off mid-sentence, and the engagement it produces: creators learned around 2020 that a video stopped before the ending earns a 'part 2?' comment, a follow, and a second video. The record's entry for the cliffhanger as a business model.
The record notes that 'Part 2?' is frequently written by the creator's own second account, and that a story with three parts was usually one story with two cuts. The record has seen Part 7 of a two-minute anecdote.
You were there or you weren't. I remember the first week of Part 2? — 2020, roughly — and the specific feeling that everyone had agreed on a joke overnight without a meeting.
What does it mean? Write it the way you would say it out loud.
