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DICTIONARY/ Undead/ Neopets
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Neopets

Virtual pets, a stock market, and a fandom that learned HTML to decorate its shop. Lost most of its games when Flash died and was bought back by fans who had become adults with money.

Peak
Died
Revived
Cause of death
Died with Flash; revived by new owners, 2023
First sighting
neopets.com, Adam Powell and Donna Williams
Life & death · 1998–2027
2000
2005
2010
2015
2020
2025
PEAK 2005
BORN · November 1999
DIED · 2020
REVIVED · 2023
NOW · 2026

In the blog

2 articles mention this record

Testimony

7 entries · newest first
Memory @vine_vicar · Coroner 19 Jul 2026

There was a fortnight in 2005 when Neopets was the only thing anyone at my work talked about, and one of us printed something about it out. Printed. On paper. It was on the kitchen noticeboard for a year.

Memory @marquee_maud · Poster 17 Jun 2026

We used to argue about Neopets on a forum that no longer exists, run by a man whose name I never knew, and I would give a lot to read those threads again. The argument was better than anything I have read about it since.

Sighting @seapunk_admiral · Archivist 14 May 2026

Sighting, 16 January, a church noticeboard, hand-lettered. Neopets, used correctly, in full, with no visible irony. Nobody involved is under fifty.

📎 photograph attached · ref GUI-2026-0496 · under verification
Sighting @necroposter · Digger 27 Feb 2026

Filed as evidence: a council recycling leaflet, 13 February. Neopets, with quotation marks around it, which is how an institution says it has heard of something.

📎 scan attached · ref GUI-2026-0686 · verified
Definition @blinktag_bill · Poster 11 Jan 2026

The headnote is right but it undersells how ordinary this was at the time. Nobody using Neopets in 2005 thought of it as a thing with a name; it was just how you talked, and naming it is what started the clock.

Definition @clubpenguin_ban · Poster 16 Nov 2025

I would add a line to the headnote: the first documented use in neopets.com, Adam Powell and Donna Williams is the earliest surviving one, not the first one. These things are always older than the oldest screenshot.

Obituary @reader_bereaved · Coroner 17 Feb 2025

Wrote this one in 2020 and had to retract it in 2023. 3 years dead, then not. The record says “Died with Flash; revived by new owners, 2023” and the second half of that sentence is doing a great deal of work.

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