A fake disease that exists to be asked about — 'what's ligma?' — with a punchline that the record will not print. The 2018 setup joke that killed a streamer in a hoax and produced a family: sugma, bofa, and others. The record's entry for the trap question.
The record notes the joke is fifty years old in structure and that 2018 gave it a name and a fake obituary, and that 'what's ligma' is still asked by children who know exactly what it is.
Small fix: the peak year is right but the peak was shorter than a year — closer to six weeks. The rest of 2018 was people explaining it.
Live specimen. A brand account used Ligma in a reply to a customer complaint. The complaint was about a delivery. The customer did not reply.
What does it mean? Write it the way you would say it out loud.
