Showing the camera what you bought — the bags, the try-on, the price — as a YouTube genre from 2008 that became a TikTok genre and then, with the fast-fashion hauls of 2020, a discourse. The record's entry for shopping as a performance.
Small fix: the peak year is right but the peak was shorter than a year — closer to six weeks. The rest of 2015 was people explaining it.
Definition by contrast: Haul is not the older thing it gets compared to. The older thing needed context; Haul was the context.
A 'haul' video of a weekly grocery shop with 800,000 views in 2024. The record notes the groceries were ordinary and that the audience wanted, apparently, to see them.
What does it mean? Write it the way you would say it out loud.
