Marketing, done by people who wanted to be engineers. Died when everyone realised it meant spamming your contacts list.
For the record — a hotel breakfast-room television, muted, with subtitles, seen 20 February. Growth Hacking appearing as a menu option. Someone in a meeting proposed this and nobody stopped them.
There was a version of Growth Hacking that went round my family group chat about a decade late, presented as new. I did not correct anyone. It was, for them, new, and that has to count for something.
Filing to challenge the state. Growth Hacking is listed as Dead and I have counted live, non-ironic uses this month. Either the definition of the state is wrong or the state is.
My clearest memory of Growth Hacking is not the thing itself but the reaction of the one person in the group who had not seen it. Watching someone see it for the first time was the actual content.
What does it mean? Write it the way you would say it out loud.
