Destroying an industry and calling it progress — disruption — from a 1997 business theory into the 2010s' most-said word at any conference, applied to taxis, hotels, juice and, in one pitch, sleep. The record's entry for the verb that every startup claimed and few did.
The record notes 'we're disrupting X' has been said about laundry, dog-walking and death, and that the theory's author spent his last years explaining that most of it was not disruption.
The definition implies everyone used Disruption the same way. They did not. There were at least two camps by the second month, and they did not like each other.
Live specimen. A brand account used Disruption in a reply to a customer complaint. The complaint was about a delivery. The customer did not reply.
What does it mean? Write it the way you would say it out loud.
