intel

Apple's name for its on-device and private-cloud AI features, announced in June 2024 with a new Siri that could see your screen and remember your messages, most of which shipped late or not at all. The record notes the notification summaries that rewrote a BBC headline into a false one in December 2024, and the March 2025 statement that the personal Siri would take longer than expected.

Apple's June 2024 keynote at which it announced 'Apple Intelligence', a set of features with a name that abbreviated to AI, a ChatGPT integration and a redesigned Siri with a glowing border, delivered a year and a half after the rest of the industry and received as the moment the last big company joined. The Siri features were delayed in March 2025, and the record's entry became one about waiting.

The company Ilya Sutskever announced in June 2024, a month after leaving OpenAI, with a one-page website, one product goal and no plan to ship anything before it. It raised $1bn within three months and was reported at a $32bn valuation by April 2025 without a demo, which the internet treated as the purest expression of the era's faith.

An intellect that outperforms the best human minds at practically everything, from science to social skill. Bostrom used the word in a 1998 essay and made it a bestseller in 2014; I. J. Good had sketched the idea in 1965 under a clumsier name. By 2025 it was a company name, a lab name, and a thing chief executives said was near.

The unit Meta announced in June 2025 to build 'personal superintelligence', led by Alexandr Wang of Scale AI as chief AI officer with Nat Friedman alongside, and staffed through a hiring campaign that reportedly involved Zuckerberg contacting researchers personally and offers that Sam Altman said reached $100m. The internet treated it as a transfer window.