giveupinternet | Jay of GeekPreneur can. Here is the article; “For those who feel Google, Inc., is spreading tentacles everywhere in a sinister way, it might be difficult to see, but there are many reasons we need Google.
Reasons We Need Google
1. They made the Web easier to use with Google Search. There were search engines before Google (I worked for one such), but Google seemed to achieve market share where others could not, and has since indexed a greater share of online content. (Now they’re trying to index offline content, too. E.g., through the controversial Google Books project, which of course irks many authors and publishers – all of whom have lost income since the spread of Internet use. Librarians, too, have expressed concern about the value of their own existence.)
2. Leveled the playing field by really enabling the concept of web income opportunities. They did this with the spending and earning of ad dollars, creating a micro-economy online that might eventually rival real-world GDP. Since this is not a closed system (that is, online funds can be moved to the real world), this could be a fundamental reason we’ll never truly have another Great Depression. Small players can build a thriving online business, and that reality was catalyzed by Google.
One way is through AdWords and AdSense. AdWords gave small web-based businesses a chance to advertise to a wide audience at a lower cost. AdSense gave fledgling entrepreneurs a chance at web-based income.
Though rumors (and polls) suggest that the majority of people do not earn any worthwhile income from AdSense, its mere existence helped fuel the growth of other ad networks, which in turn enabled the whole web worker phenomenon – especially Digital Nomads. Sure, there were other ad networks before Google AdSense, but can you name any one of them? Unless you’re in advertising or Internet marketing, probably not. The lure of working online is the result of the early AdSense-fueled successes of a few popular bloggers, and other ad networks have capitalized on the web working desire.” Read The Rest