Ashton Kutcher and Kevin Rose have teamed up to create 24 Hours at Sundance, a Web-Based reality Show
giveupinternet.com | Taken from CNET: “What a pairing: Hollywood slacker-hottie icon Ashton Kutcher and Silicon Valley slacker-hottie icon Kevin Rose have teamed up to create 24 Hours at Sundance, a Web-based reality show set at the eponymous film festival in Park City, Utah, later this week.
Backed by mobile live-streaming start-up Qik, the competition-focused show will pit four “social media mavens” against one another for 24 straight hours as they complete a set of challenges surrounding the annual film festival and broadcast them via Qik software on Nokia handsets. Rose (best known for founding Digg) and Kutcher, the Dude, Where’s My Car actor whose production company Katalyst Media has created a Web show called Blah Girls, will co-host.
The four “social media mavens” are VentureBeat editor Matt Marshall, gadget blogger Meghan Asha, Konsole Kingz founder CJ Peters, and video blog personality Irina Slutsky.
“I kind of feel like there’s been a trend in entertainment in general that moves toward a more visceral, more live experience,” Kutcher told CNET News. “We have an idea of what we want to happen, but who knows what’s actually going to happen.” Read The Rest
Give Up Internet‘s Note: It won’t be that easy for Ashton to follow what’s going on at “geek speed”. Maybe it can be good but “Rhythm”.
